Movers and Shakers: Netflix, Target, AppsFlyer, Flipboard, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


The 10 Best Quotes from Our Programmatic US Summit

Following last weeks Mobile Marketing Programmatic US Summit in San Francisco, we bring you a selection of the very shiniest gems of wisdom from the event. Felix Zeng, head of


Flipboard App Update Introduces Smart Magazines

News aggregator Flipboard has released the latest update of its app – introducing Smart Magazines, that are automatically filled feeds with content relevant to a person’s specific interests. The introduction


Flipboard Launches Separate Business Unit in China

News aggregator Flipboard has partnered with BlueFocus, a China-based communications services group, to create Flipboard China – in a bid to ‘accelerate Flipboard’s product and advertising business in China’. Flipboard


Flipboard Adds Vertical Video to Cinema Loop Ad Unit

Flipboard has launched a new edition of its Cinema Loop ad unit, which has a new design and now supports vertical video. Distribution company Bleecker Street is the first advertiser


Twitter Considering $1bn Acquisition of Flipboard

Twitter and news-reading app Flipboard are engaged in a series of talks that could result in the social network acquiring the app in an all-stock deal that placed the companys


Twitter Syndicates Ads with Flipboard and Yahoo Japan

Twitter is to begin selling its Promoted Tweet ad product outside of its core website and apps, thanks to sealed partnerships with news-reading app Flipboard and Yahoo Japan which will


Twitter Looks to Monetize Non-Twitter Users

Twitter is readying plans to make money by showing ads to people who don’t use Twitter, but who see tweet streams on other publishers’ websites and in their apps, according


Flipboard Launches Video Ads

Flipboard has introduced video advertising to its magazine app. The video ads are initially launching with eight brands, including Gucci, Sony Pictures, Jack Daniels, Lufthansa and Chrysler, before a wider


Twitter Rolls Out MoPub Native Ads for App Developers

Twitter has launched programmatic native ads for all MoPub publishers, following a four-month test period with a small number of mobile app developers. As of today, any publisher can use

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