Flipboard

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Movers and Shakers: Netflix, Target, AppsFlyer, Flipboard, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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The 10 Best Quotes from Our Programmatic US Summit

Following last weeks Mobile Marketing Programmatic US Summit in San Francisco, we bring you a selection of the very shiniest gems of wisdom from the event. Felix Zeng, head of

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Flipboard App Update Introduces Smart Magazines

News aggregator Flipboard has released the latest update of its app – introducing Smart Magazines, that are automatically filled feeds with content relevant to a person’s specific interests. The introduction

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Flipboard Launches Separate Business Unit in China

News aggregator Flipboard has partnered with BlueFocus, a China-based communications services group, to create Flipboard China – in a bid to ‘accelerate Flipboard’s product and advertising business in China’. Flipboard

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Flipboard

Flipboard Adds Vertical Video to Cinema Loop Ad Unit

Flipboard has launched a new edition of its Cinema Loop ad unit, which has a new design and now supports vertical video. Distribution company Bleecker Street is the first advertiser

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Twitter Considering $1bn Acquisition of Flipboard

Twitter and news-reading app Flipboard are engaged in a series of talks that could result in the social network acquiring the app in an all-stock deal that placed the companys

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Twitter Syndicates Ads with Flipboard and Yahoo Japan

Twitter is to begin selling its Promoted Tweet ad product outside of its core website and apps, thanks to sealed partnerships with news-reading app Flipboard and Yahoo Japan which will

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Twitter Looks to Monetize Non-Twitter Users

Twitter is readying plans to make money by showing ads to people who don’t use Twitter, but who see tweet streams on other publishers’ websites and in their apps, according

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Flipboard Launches Video Ads

Flipboard has introduced video advertising to its magazine app. The video ads are initially launching with eight brands, including Gucci, Sony Pictures, Jack Daniels, Lufthansa and Chrysler, before a wider

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Twitter Rolls Out MoPub Native Ads for App Developers

Twitter has launched programmatic native ads for all MoPub publishers, following a four-month test period with a small number of mobile app developers. As of today, any publisher can use

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Member Content

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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