Mediaocean acquires France-based media management software provider

Mediaocean CEO, Bill Wise Mediaocean, an advertising system of record based in New York, has announced its acquisition of Paris-based media management software provider, MBS. The move comes in an


Nielsens Digital Ad Ratings gets viewability measurement in France

A viewability indicator for video and display campaigns has been added to Digital Ad Ratings (DAR), Nielsen’s audience measurement solution for online advertising campaigns, in France. The ‘Qualified Ad Audience’


France slaps Google with €50m fine over data use violation

Google has been fined a record €50m (£44m) by France’s data protection watchdog for lacking transparency and providing insufficient information regarding its use of data. The fine levied by the


French privacy ruling lays foundations for changes to data consent

A ruling in France against a small ad tech firm at the end of October could prove to be a defining moment for data privacy and advertising in Europe. France’s


Amazon brings Alexa and Echo to France

France is the latest nation to gain access to Amazon’s virtual assistant with the introduction of Amazon Echo and Alexa to the European nation. The Echo, Echo Dot, and Echo


Amazon has its eyes on the French supermarket sector

The general manager of Amazon’s operations in France has confirmed the company’s desire to enter the French grocery market, though not in the foreseeable future. Speaking to French weekly newspaper,


Paris turns to Snapchat to engage audiences during Fashion Week

The French capital city, Paris, has launched a campaign using Snapchat filters to accompany its annual Fashion Week, as part of its strategy to prove that it is a digital


Burger King France Sets Light to Rads Christmas Jumpers

Burger King France has released an interactive Christmas jumper, in partnership with French clothing company Rad, to celebrate the holiday season. The jumper features a pocket that looks like the


Molotov Aims to Set Live TV on Fire in France

Mobile video startup Molotov has launched in its native France with a freemium model, with the aim of transforming both the connected TV and mobile streaming markets. The service aims


French Government Launches Terror Alert App Ahead of Euro 2016

As part of its preparations for this months Euro 2016, the French government has launched SAIP (Système d’Alerte et d’Information des Populations), an anti-terror security app, following two major attacks in France

More Stories

Video Interviews

Member Content