Mediaocean CEO, Bill Wise Mediaocean, an advertising system of record based in New York, has announced its acquisition of Paris-based media management software provider, MBS. The move comes in an
A viewability indicator for video and display campaigns has been added to Digital Ad Ratings (DAR), Nielsen’s audience measurement solution for online advertising campaigns, in France. The ‘Qualified Ad Audience’
Google has been fined a record €50m (£44m) by France’s data protection watchdog for lacking transparency and providing insufficient information regarding its use of data. The fine levied by the
A ruling in France against a small ad tech firm at the end of October could prove to be a defining moment for data privacy and advertising in Europe. France’s
France is the latest nation to gain access to Amazon’s virtual assistant with the introduction of Amazon Echo and Alexa to the European nation. The Echo, Echo Dot, and Echo
The general manager of Amazon’s operations in France has confirmed the company’s desire to enter the French grocery market, though not in the foreseeable future. Speaking to French weekly newspaper,
The French capital city, Paris, has launched a campaign using Snapchat filters to accompany its annual Fashion Week, as part of its strategy to prove that it is a digital
Burger King France has released an interactive Christmas jumper, in partnership with French clothing company Rad, to celebrate the holiday season. The jumper features a pocket that looks like the
Mobile video startup Molotov has launched in its native France with a freemium model, with the aim of transforming both the connected TV and mobile streaming markets. The service aims
As part of its preparations for this months Euro 2016, the French government has launched SAIP (Système d’Alerte et d’Information des Populations), an anti-terror security app, following two major attacks in France
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry