The Trump Administration has drafted an executive order that would force the Federal Communications Commission (FCC) to regulate censorship across social media sites like Twitter and Facebook, according to CNN.
The past few weeks have been very interesting for Facebook. It has increased transparency by providing users with more information about why they are being targeted with an ad, and
Despite ongoing legal battles with the US government, including a new Federal Trade Commission (FTC) antitrust investigation, Facebook has continued to add users and increase revenue, according to the social
Google and the Federal Trade Commission have reached a settlement following the investigation into YouTube’s failure to protect children’s data and information, according to The Washington Post. Google is expected
In a letter to the Federal Trade Commission, two US senators have raised major concerns over the censorship practices of big tech companies in America. US Senators Josh Hawley (R-Mo.)
The Federal Trade Commission (FTC) has approved a fine of around $5bn against Facebook for misuse of user data in relation to the Cambridge Analytica scandal – a punishment which
This week, The Retail Industry Leaders Association (RILA), which includes representation from Walmart, Target and Best Buy, wrote a 10-page letter to the Federal Trade Commission, highlighting antitrust concerns over
Creators of the lip-syncing app Musical.ly, now known as TikTok, have agreed to pay the Federal Trade Commission a $5.7m settlement after the app allegedly collected children’s information without parental
Karl Racine, the attorney general of the District of Columbia, has filed a lawsuit against Facebook, after this years earlier revelation that the social network had allowed Cambridge Analytica to
YouTube has been accused of improperly collecting the personal data of young children, with a coalition of more than 20 advocacy, consumer and privacy groups filing a complaint with the
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research