GDPR

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GDPR

More than two-thirds of ICO fines issued since January 2019 havent been paid

Of 21 fines handed out between January 2019 and August 2020, just nine have been collected by the ICO

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GDPR

Marriott slapped with £18.4m ICO fine for data breach

A cyber-attack on Starwood Hotels and Resorts Worldwide in 2014 is estimated by Marriott to have left the records of 339m worldwide guests vulnerable

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GDPR

The UK will be implementing a new code to keep children safe from online harm

The UK Information Commissioner’s Office has created a new code of 15 principles that aim to make the internet a safer place for children, including the prevention of self-harm or

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GDPR

More than 40 per cent of ICO fines havent been paid

Since 2015, 42 per cent of the total fine amount handed out by the ICO hasnt been paid

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GDPR

More than half of consumers don’t believe online privacy is possible – report

In a recent survey conducted by FigLeaf, a privacy-first company, it was found that 68 per cent of consumers in the US and UK don’t believe online privacy is possible,

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GDPR

IAB Europe releases updated GDPR-related transparency and consent guidelines

Interactive Advertising Bureau (IAB) Europe has worked with the IAB Tech Lab to release the second iteration of its Transparency and Consent Framework (TCF), which was introduced to support digital

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GDPR

ICO slams ad tech industry for failure to comply with data protection laws

13 months on from the implementation of the General Data Protection Regulation (GDPR), the UK’s data protection authority, the Information Commissioner’s Office (ICO), has released a report to point out

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GDPR

Over 40 per cent of US news sites are still blocked in Europe a year after GDPR

This past weekend, the one-year anniversary of the implementation of GDPR and, as has been made very clear recently, more has to be done to get it right. One area

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GDPR

None the wiser: Why we’re still in the dark about the impact of GDPR

Grant Coleman, EVP of EMEA at Emarsys, looks at why GDPR still isnt doing what it was introduced to do, despite us being one year on from its implementation Cast

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GDPR

UK businesses are still falling way short on GDPR compliance: report

We’re just a day short of the one-year anniversary of GDPR and still the majority of UK businesses are in breach of the rules set out in the European Union

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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