Global

Global enlists Gabby Logan and Mark Chapman to host Sports Agents podcast

Entertainment group Global has announced the launch of its new podcast, The Sports Agents, starring TV presenters Gabby Logan and Mark Chapman. The move follows on from the success of

Global

Berocca launches Alexa actionable audio ad

Consumers listening to Global radio stations on their Amazon Alexa-powered smart speakers can use voice commands to interact directly with the ad and buy the ‘Berocca Boost’ energy supplement

Global

Leading UK charities to introduce Alexa voice donations

Each of the charities will introduce separate radio advertising campaigns that can be responded to directly via Alexa-enabled devices through voice commands

Global

MTV partners with Global to make its podcast debut

A report on MTV’s partnership with Global to launch a series of podcasts based around TV shows such as Geordie Shore and Celebrity Ex on the Beach

Global

Global launches DAX for digital out of home, rebrands it as the Digital Ad Exchange

A report on how Global has rebranded its DAX (Digital Audio Exchange) advertising platform as the Digital Ad Exchange as it launches it for digital out of home, enabling advertisers to use it to buy digital audio and digital out of home advertising programmatically

Global

Programmatic Lunch 2019: DAX

Bradd Tipler, group head of DAX & digital at Global, discusses digital audio, how programmatic plays into that, and the current state of measurement

Global

Global expands DOOH offering with acquisition of MMD Media

The acquisition adds to the thousands of digital screens Global already has across the Netherlands

Global

Digital audio ad spend set to pick up significantly over next year

Advertising investment in digital audio can be expected to grow significantly in the UK over the next 12 months, with the majority of advertisers admitting they will pump more money

Global

Movers and Shakers: Global, Zappar, Xaxis, Dynamic Yield, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

Global

SoundCloud pens Canadian advertising deal with radio company Globals DAX

Open audio platform SoundCloud has penned an agreement with DAX, the programmatic audio advertising arm of UK radio company Global, to give advertisers in Canada the opportunity to reach SoundCloud’s

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