Google Cardboard

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Google Cardboard

Google wants everybody to explore the world with Expeditions

Google has opened up its VR educational ‘Expeditions’ to anybody with a Cardboard or Daydream headset, after previously pushing it as a tool for teachers to aid the learning of

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Google Cardboard

Google Developing Standalone VR Headset

Google is reportedly set to unveil a new VR headset at its IO event next week. The headset will be named Android VR, according to tech entrepreneur Peter Rojas, who tweeted

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Google Cardboard

NYT Partners with RTJ for VR Music Issue

The New York Times Magazine has promoted its first Music Issue with two Virtual Reality films. These consist of a film accompanying a feature in the magazine, on Syd Tha Kyd and The

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Google Cardboard

Coachella Prepares Festival-goers with Google Cardboard

Coachella festival, an annual music and arts festival held in Indio, California, has teamed up Vantage.tv to provide attendees with a special edition Google Cardboard headset that will familiarise them

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Google Cardboard

Actual Reality

A decade ago, Virtual Reality (VR) looked like a technology that had already enjoyed its moment in the sun. After Nintendos Virtual Boy and the movie Lawnmower Man brought the

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Google Cardboard

Googles Next VR Headset on the Way

Google is reportedly working on a new VR headset, expanding on its existing – and rather basic – Cardboard product. According to The Financial Times, the headset will still be dependent on a slotted-in

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Google Cardboard

Over 5m Google Cardboard Viewers Shipped So Far

Googles cut-price virtual reality solution has shipped over 5m copies of its viewer since launching 19 months ago, with more that 25m Cardboard apps installed from Google Play over the

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Google Cardboard

Google Forming Virtual Reality Division

Google is forming a dedicated Virtual Reality division, as it looks to build on the launch of its Cardboard viewer. The division will be headed up by Clay Bavor –

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Google Cardboard

New England Patriots Take Training into Virtual Reality

American football team the New England Patriots gave out 10,000 customised Google Cardboard virtual reality viewers during their Sunday game against the Philadelphia Eagles, giving fans a chance to tour

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Google Cardboard

Google Launches VR Camera App

Google has launched Cardboard Camera, an Android app that enables users to take VR photos. By moving the phone around in a circle, users can produce 3D panoramic photos –

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

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Talking Mobile with ConsultMyApp

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Talking Mobile App Maturity with Airship

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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