Google has opened up its VR educational ‘Expeditions’ to anybody with a Cardboard or Daydream headset, after previously pushing it as a tool for teachers to aid the learning of
Google is reportedly set to unveil a new VR headset at its IO event next week. The headset will be named Android VR, according to tech entrepreneur Peter Rojas, who tweeted
The New York Times Magazine has promoted its first Music Issue with two Virtual Reality films. These consist of a film accompanying a feature in the magazine, on Syd Tha Kyd and The
Coachella festival, an annual music and arts festival held in Indio, California, has teamed up Vantage.tv to provide attendees with a special edition Google Cardboard headset that will familiarise them
A decade ago, Virtual Reality (VR) looked like a technology that had already enjoyed its moment in the sun. After Nintendos Virtual Boy and the movie Lawnmower Man brought the
Google is reportedly working on a new VR headset, expanding on its existing – and rather basic – Cardboard product. According to The Financial Times, the headset will still be dependent on a slotted-in
Googles cut-price virtual reality solution has shipped over 5m copies of its viewer since launching 19 months ago, with more that 25m Cardboard apps installed from Google Play over the
Google is forming a dedicated Virtual Reality division, as it looks to build on the launch of its Cardboard viewer. The division will be headed up by Clay Bavor –
American football team the New England Patriots gave out 10,000 customised Google Cardboard virtual reality viewers during their Sunday game against the Philadelphia Eagles, giving fans a chance to tour
Google has launched Cardboard Camera, an Android app that enables users to take VR photos. By moving the phone around in a circle, users can produce 3D panoramic photos –
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research