Google has begun rolling out its united payments platform, which brings Android Pay and Google Wallet together under one brand. Google Pay has replaced Android Pay and still does everything
Google has added the ability to transfer money using just a phone number, à la Barclays Pingit, to its Google Wallet app. When users send money to their contacts through this
Googles annual I/O developer conference, when the company rolls out its plans for the year ahead and what developers, businesses and consumers can expect to see in the near future,
Google is reportedly working on a project that will enable Gmail users to pay utility and telecom bills within their mailbox, without the need to access companies websites to complete
Mobile marketing tech firm Vibes has partnered with Adobe to power personalised mobile coupon campaigns through Apple Passbook and Google Wallet, making use of Abobes Marketing Cloud technology. The partnership
Sundar Pichai, senior vice president of products for Google, has confirmed that the search giant is in talks to launch a mobile network within the next few months, and that
Google was partnered with some the largest mobile phone networks in the US in a deal that will see its Google Wallet mobile payments technology pre-installed on phones, as the
Mobile marketing firm Vibes has released WalletAds, a mobile ad technology that enables consumers to tap and save branded content and offers to Apples Passbook or Google Wallet, directly from
Samsung Electronics has become the latest big company to get into the mobile payments game, acquiring US startup LoopPay in an effort to counter Apple Pay, Google Wallet and the
Mobile point-of-sale (mPOS) provider Orderbird and its strategic payment partner ConCardis have introduced a solution for cashless payments that integrates Apple Pay, Loop Pay and Google Wallet NFC tech into
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research