Cloud video platform Grabyo has released its new browser-based video editing tool which it says will enable brands and businesses to create and edit short videos for social media platforms
Breast Cancer Care Breast Cancer Care is teaming up with video production company Grabyo to livestream its annual fashion show on the Facebook Live platform for the first time. In
Ahead of the launch of its summer pop-up store in Birmingham, UK, sportswear brand Gymshark teamed up with Grabyo to use live video streaming in order to drive event attendance.
The All England Lawn Tennis Club (AELTC), host of the Wimbledon Championships, has announced it has seen great success from an innovative platform launched this year that streams live audio
Sports broadcaster Eurosport has teamed with cloud-based video speciality Grabyo in an effort to amplify its distribution of live streams and real-time highlights across social platforms. The partnership included the
The premier Spanish football division, LaLiga, is set to become the first major European league to live-stream a competitive football match on Facebook later this week, as it teams with
Social video platform Grabyo has partnered with Spanish football league La Liga. The league and a number of its clubs will use Grabyo’s technology to produce mobile-friendly video content, such
Social video firm Grabyo has unveiled a new feature that aims to enable publishers to create, edit and share videos in square and vertical formats, ensuring that their video content
Live video platform Grabyo has unveiled Grabyo VIP, a native video-sharing app that aims to enable celebrities to turn social media engagement into revenue, while giving media companies and content
Individual, near-live TV clips on Twitter and Facebook are generating more than 150,000 views on social media in the UK, with 72 per cent of plays happening on mobile devices.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Mobile Marketing speaks live from Cannes with Laura Stephens, Senior Account Director at Exit Bee, to get the lowdown on what’s in store for brands and vendors this year. Mobile Marketing:
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research