GroundTruth

2018 Awards Preview – Most Effective Retail/FMCG Campaign or Solution

Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.

GroundTruth

Effective Mobile Marketing Awards 2018: What the judges want

The 2018 Effective Mobile Marketing Awards, in association with Weve, have had their very final deadline extention, and at midnight UK time on 24 August, entries will close and our

GroundTruth

Honda teams up with GroundTruth to drive people into car dealerships

Honda and Dentsu Aegis’ Amplifi have teamed up with location technology company GroundTruth and Rippll, a location measurement company, to deliver a pay-for-performance model to drive offline visits to UK

GroundTruth

2017 Award Winners: Travel & Tourism, Entertainment, Automotive and Health Campaigns

Since our 2017 Effective Mobile Marketing Awards earlier this month, we’ve been showcasing the winning entries every day. Today is the final day of profiles, and we’re covering the last

GroundTruth

Only a quarter of mobile ad buyers use third-party measurement

Third-party verification is very important to mobile media buyers, though only 24 per cent of them are currently using third parties to measure and validate their data. Location tech company

GroundTruth

Location marketing firm xAd rebrands as GroundTruth to represent move into data analysis

GroundTruth CEO Dipanshu Sharma  Location-based marketing company xAd has rebranded and will now be known as ‘GroundTruth’ to reflect the shift in the company’s focus. The New York-based firm, founded

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