GroupM

Movers and Shakers: Twitch, Overstock, M&C Saatchi, Rakuten, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

GroupM

Unilever and GroupM partner on tool to measure data ethics

The Data Ethics Compass, available as a global web app, enables advertisers to evaluate the ethical risk level of data assets and decisions based on a proprietary scoring logic

GroupM

Movers and Shakers: Dentsu, Vungle, Salesforce, Adobe, Group Nine, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

GroupM

Report: Majority of consumers dont want to use products that require personal data

Majority of consumers dont want to use products that require personal data

GroupM

Global ad spend will grow by 4.3 per cent amid shrinking audiences and ongoing trade war

Online video and social media continue to be the fastest-growing channels, according to Zenith Media

GroupM

Movers and Shakers: GroupM, Pinterest, Mediacom, GumGum, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

GroupM

Movers and Shakers: eBay, GroupM, Twitter, MediaCom, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

GroupM

GroupM achieves two JICWEBS Seals for anti-ad fraud and brand safety

GroupM UK, the UK arm of WPP’s media investment group, has gained two JICWEBS (Joint Industry Committee for Web Standards) Seals of Compliance for meeting the agreed industry standards for

GroupM

UK ad spend to surpass £20bn in 2019, digital responsible for all net growth

UK ad spend is expected to cross the £20bn mark for the first-time next year, reaching £20.8bn with net growth likely to be entirely down to digital. According to the

GroupM

GroupMs Xaxis launches six-second video ad format

Xaxis, GroupM’s programmatic media company, has launched a short-form video product, enabling clients to run campaigns across platforms run by the likes of Twitter, Snap, Spotify, and Global. The mobile-first,

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