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Four risks Wizz took to grow its app to 16m users – and why they keep coming back

Wizz CEO, Aymeric Roffé, says that if you want to keep your app users coming back, it’s important to find out what they like, and don’t like, about the app

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Ad Blocking Shouldnt be a Roadblock for Mobile Advertising

Patrick Hopf, president and co-founder of SourceKnowledge, looks on the positive side of ad blockings rise on mobile. As global smartphone penetration exceeds 2.5bn, the issues facing advertisers on mobile platforms

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2017 Predictions: Euclid Analytics

Euclid Analytics CEO Brent Franson provides top three retail trends he expects to see in 2017. In 2016, we saw retailers begin to adapt to a changing retail landscape. Various brick-and-mortar retailers

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2017 Predictions: Sizmek

Alex Rahaman, VP of programmatic for StrikeAd at Sizmek, shares his predictions for the next year in mobile advertising Have you ever waited so long for an opportunity that when

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2017 Predictions: Collective Bias

Holly Pavlika, SVP of marketing and content at Collective Bias, gives the forecast for influencer marketing in 2017. 2016 was an amazing year for influencer marketing. Not even the changes in

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2017 Predictions: Juniper Research

Juniper Researchs Windsor Holden and Lauren Foye share their top three predictions for tech trends in the year ahead. Advent of PSD2 heralds banking disruption The implementation of PSD2 (Directive

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2017 Predictions: Publicis Media

Scott Curtis, ?European mobile strategy & development director at Publicis Media, shares his top predictions for the coming year. The mobile phone is arguably the most important device that humanity has

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2017 Predictions: Manifesto

Jim Bowes, CEO and co-founder of Manifesto, shares his top predictions for the coming year. As 2016 draws to a close, it is time for brands to consider which technology

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2017 Predictions: Sublime Skinz

Lisa Menaldo, managing director UK at Sublime Skinz, shares her vision for the transformation of mobile advertising in 2017. For advertisers, 2016 has been a challenging year. as the realisation sets

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2017 Predictions: Fetch

 Julian Smith, head of strategy and innovation at Fetch, takes a look ahead at how chatbots and virtual assistants are leading us into a new era of conversational marketing. From

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