Header Bidding

Talking Programmatic with PubMatic

Thomas Bienias, director of mobile publisher development EMEA at PubMatic, chats with Mobile Marketing about the state of mobile header bidding

Header Bidding

Rubicon Project snaps up header bidding solutions startup RTK for $11m

Rubicon will combine the header bidding solutions provider with its Demand Manager

Header Bidding

A guide to programmatic advertising

Tyrone Stewart takes a deep dive into programmatic, looking at the good, the bad and the ugly, and at where the technology is headed In this guide, you will find:

Header Bidding

Rubicon Projects latest header bidding tool gives control back to publishers

Advertising exchange Rubicon Project has launched a service to make it easier for publishers to deploy, configure, and optimise their own Prebid-based header bidding solutions. The Demand Manager, currently in

Header Bidding

Marfeel links up with AppNexus and Rubicon Project on header bidding

Marfeel, a Barcelona-based ad tech firm, has joined forces with AppNexus and Rubicon Project to develop server-to-server header bidding technology. The collaboration sees Marfeel become the latest member of Prebid.org,

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Header Bidding

Advertisers: true header bidding will save your mobile campaign, if you let it

Itai Cohen, director of corporate strategy at Fyber, looks at why true in-app header bidding is the way to go for advertisers. App Annie reports that by 2020, in-app ad

Header Bidding

AppLovin acquires in-app header bidding solution Max

Mobile gaming platform AppLovin is strengthening its ad offering today with the acquisition of Max, a leading in-app header bidding solution, for an undisclosed amount. The acquisition is aimed at

Header Bidding

OpenX launches video header bidding solution

Independent ad-tech provider OpenX has unveiled a new video header bidding solution that is now available to all its clients. Built for Prebid technology, the solution provides partners with direct

Header Bidding

Why unified auctions are the real deal for in-app header bidding

Andrew Gerhart, vice president of publisher platforms, InMobi, argues that header bidding could just exacerbate the problems present in the waterfall, and publishers should be looking to unified auctions for

Header Bidding

PubMatic aims to evolve the SSP business model with PubMatic Cloud

Publisher-focused sell-side platform (SSP) PubMatic has announced the launch of a new solution for publishers and tech companies, PubMatic Cloud, that aims to offer firms control over their own programmatic

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