The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the
European smartphone shipments are estimated to have fallen four per cent in 2018 to 197m units, but the market share of Chinese vendors is growing significantly. According to Canalys, Chinese
Nokia is returning to North America thanks to its parent company, HMD Global, linking up with Cricket Wireless, Verizon, and Rogers Communications that will see two wireless provider-specific devices landing
HMD Global, which owns Nokia’s brand licensing rights, has unveiled its latest Android smartphone in the form of the Nokia 8. The Nokia 8 features the world’s first dual-sight ‘bothie’
Finnish multinational communications company Nokia has announced that it will be cutting 170 jobs, after talks surrounding the jobs began back in May. Nokia was originally preparing to axe 200
The long-awaited arrival of the new Nokia 3310 has finally had a UK release date and price set – if we are to believe a product listing on a retailer’s
HMDs Ming Li explains all about the relaunch of the iconic 3310 feature phone, whats changed from the original and whether more nostalgic releases are on the way.
Nokia’s smartphone comeback is in full swing as HMD unveiled three new smartphones, along with the much-anticipated redesigned Nokia 3310, at Mobile World Congress. Nokia’s return to the smartphone market was
Madeleine Dodd, Digital Growth Manager at Burger King, walks David Murphy through a recent campaign that saw great engagement by giving customers a good reason to share the date of their birthday
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Made For Advertising (MFA) domains have been a particularly hot topic in recent months, with their increasing scale and sophistication matched by the determination of the advertising and media industry