HTC Vive

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HTC Vive

HTC Vive announces standalone VR headset

HTC Vive has announced the launch of the Vive Focus Plus, a new virtual reality standalone hardware for enterprise customers. The technology is based off the existing six degrees of

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HTC Vive

Tate Modern is using VR to give visitors a look at how iconic painter lived

Tate Modern has teamed up with HTC to use Vive’s technology to deliver a VR experience which reimagines the final Parisian studio of Italian painter Amedeo Modigliani. Created by BAFTA-winning

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HTC Vive

VR headset sales exceeded 1m for the first time in Q3 2017

Sales of VR headsets surpassed 1m units for the first time in the third quarter of 2017, as headset price cuts increase demand, with Sony responsible for almost half of

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HTC Vive

HTC lowers Vive price to compete with Facebooks Oculus

HTC has made the first permanent price cut of its VR headset, the HTC Vive, just over a month after Facebook dropped the price of the Oculus Rift.   The

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HTC Vive

Warner Bros. partners with HTC Vive for VR Steven Spielberg movie promotion

US film studio Warner Bros. has teamed up with HTC Vive to use VR to promote the release of Steven Spielberg’s new movie, Ready Player One, penned for global release

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HTC Vive

HTC and Alibaba Partner for VR Shopping

Mobile manufacturer HTC and online retailer Alibaba have joined forces to demonstrate a new mobile retail channel in the form of a virtual reality browsing experience that enables users to

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HTC Vive

HTC Launches $100m VR Accelerator

HTC has launched Vive X, a $100m million accelerator program for VR startups. The program, called Vive X, will run in Beijing, San Francisco and Taipei starting this May, with a view to rolling

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HTC Vive

Five Things I Learned From a Day in VR

Like just about anyones who been to a mobile conference recently,  Ive dabbled in a lot of VR experiences over the past 12 months. But going to Bristols VR World

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HTC Vive

BMW Accelerates VR Usage with HTC Vive

BMW has introduced Virtual Reality into its vehicle development process courtesy of the HTC Vive headset. Going forward, all draft designs will be tested as 3D models – with employees sat in the

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HTC Vive

Ikea Brings VR to Kitchen Remodelling

Furniture retailer Ikea has launched a pilot virtual reality app for the HTC Vive which enables users to explore and customise a virtual Ikea kitchen. The app is timed to match

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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