Mobile phone giant, Huawei has unveiled a plan to integrate AI into networks to boost its productivity. Speaking at the MWC Shanghai 2024 5G-A and AI roundtable, Huawei Wireless Solution’s
Mobile Marketing Magazine sits down with Huawei’s Consumer Mobile Services (HMS) Vice President of Europe, Dr Jaimie Gonzalo to provide insights into the mobile giant’s strategy, the future of mobile
Huawei President of Data Storage Product Line, Peter Zhou has called on the telecoms industry to employ a streamlined data infrastructure to maximise the potential of AI. Speaking at Mobile
Huawei Technologies and technology giant Amazon have inked a multi-year patent licensing deal that resolves litigation between them. As a result, the Chinese telecoms company announced it has ended lawsuits brought against
Chinese mobile phone brand Huawei has revealed it is “back on track” thanks to a strong ending to 2023. In a new year message written before 2024, Huawei’s Rotating Chairman,
The 5G mobile private network within Cambridge University’s Science Park – which will go live in January 2021 – will enable businesses to undertake research and application in areas such as autonomous vehicles, clean energy, and remote surgery
The Southeast Asian smartphone market was dominated by Chinese brands in the second quarter of 2019, taking 62 per cent of shipments in the region, according to Canalys. Chinese smartphone
Facebook just dealt a dangerous blow to Huawei amidst the technology company’s ongoing legal battle with the US government. According to Reuters, Facebook will now no longer allow any three
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support