Industry heavyweights Alibaba, Arm, Baidu, Google, IBM, Intel, Microsoft, Red Hat, Swisscom, and Tencent have linked up with The Linux Foundation to form a consortium where members will collaborate on
SEATs Minimó concept car SEAT is working with IBM to develop an AI solution that will help people with all of their daily transportation needs, enabling them to plan and choose
IBM and Vodafone have joined forces to create a venture aimed at developing cloud, AI, and 5G solutions for enterprises ‘across Europe and beyond’. The eight-year deal is said be
The city of Los Angeles has filed a lawsuit against a subsidiary of IT giant IBM, accusing the company’s popular weather app of deceptively collecting, sharing, and profiting from the
Ahead of our 2018 Effective Mobile Marketing Awards, well be previewing the nominees in each category, giving you a glimpse at the high quality of entries weve seen this year.
IBM has announced that it has agreed to purchase US cloud software company Red Hat for $34bn (£26.5bn) in its largest ever acquisition. The deal is aimed at diversifying IBMs
Lufthansa has linked up with IBM Watson Advertising to launch an AI-powered ad experience which enables consumers to interact with the German airline. With the interactive ads, powered by IBM’s
Foreign exchange settlement firm CLS has teamed up with IBM and nine financial institutions, including Barclays and Citi, to begin testing a platform that provides the financial services industry with
IBM and the All England Lawn Tennis Club (AELTC) have partnered for many years in an effort to deliver the best possible experience for viewers of the annual Wimbledon Championship.
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst