The global wearable market is growing in strength with 49.6m units sold during the first quarter of 2019, up 55.2 per cent from the same period in 2018, according to
Spending on artificial intelligence (AI) systems is set to reach almost $5.5bn in Asia-Pacific (APAC) this year, increasing by nearly 80 per cent over 2018, as China invests heavily in
The global smartphone market is expected to continue to struggle this year, suffering its third consecutive year of falling sales, according to the International Data Corporation (IDC). Worldwide shipments are
Global tablet sales have fallen yet again – the 15th consecutive decline in sales – with shipments down 13.5 per cent in the second quarter of 2018. According to the
Global smartphone shipments have declined, as the Chinese smartphone market took a big hit in the first quarter of 2018. According to the International Data Corporation (IDC), smartphone vendors shipped
The global tablet market has continued to decline as consumers continue to opt for phablets over the larger screen devices. According to the International Data Corporation (IDC), 49.6m tablets were
Tablet sales continued to decline in the second of quarter of 2017, though sales increases from big players like Apple, Huawei and Amazon have seen the rate of decline slow
Sales of the Apple Watch are estimated to have dropped by over 63 per cent in Q1 2016, with the initial rush for the new technology and the retail boost
Global wearable device shipments will hit 110m in 2016, according to an IDC study, rising to 237.1m by 2020. This year, by far the biggest segment will continue to be
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support