Influencer marketing

Klarna irresponsible Instagram influencer campaign banned by UK ad watchdog

Klarna, which enables consumers to ‘buy now, pay later’ on products from a range of retailers, ran a campaign with four influencers in April and May, encouraging people to use Klarna to purchase clothes and beauty products and, in turn, ‘lift their low mood’

Influencer marketing

Talking Mobile with Meliá Hotels International

Alyssa Clementi talks with Meliá Hotels International about using influencer marketing

Influencer marketing

Lucozade wants to inspire positivity with its latest influencer campaign

Energy drink brand Lucozade has teamed up with News UK influencer agency, The Fifth, to promote positive energy with its latest influencer campaign featuring the likes of Anthony Joshua, Maya Jama, and James McVey, to name a few

Influencer marketing

Almost half of marketers want full control over influencer posts

Takumi research finds that close to half of marketers dont like handing creative control over to influencers

Influencer marketing

Over half of kids are influenced by Instagram and YouTube stars

Wunderman Thompson report into Generation Alpha and retail

Influencer marketing

New Zealand star Beauden Barrett is rugbys highest earner on Instagram

Beauden Barrett (All Blacks) One week from now the 20 biggest rugby union playing nations descend on Japan to take part in the ninth edition of the Rugby World Cup.

Influencer marketing

Influencer marketing agency Inzpire.me launches Instagram Pricing Calculator

Inzpire.me, an influencer marketing startup based in Norway, has launched a “first-of-its-kind” Instagram Pricing Calculator, basing pay off of performance instead of follower counts. The calculator requires brands to input

Influencer marketing

Bazaarvoice acquires product discovery and review platform Influenster

Bazaarvoice, Inc, a platform that connects brands with product reviews and user-generated content materials, has announced its acquisition of Influenster, a product discovery and review community. Members on Influencer’s platform

Influencer marketing

Love Island, Fortnite, and influencing

Mobile Marketing speaks to Adam Williams, CEO of influencer marketing platform Takumi, about the opportunities that exist for brands looking to capitalise on a ‘couple’ of the biggest recent events:

Influencer marketing

Meet the next big influencer platforms for 2019

Elena Kutsopal, managing director of WeQ Influencers, discusses the key market trends in social media engagement and how new emerging platforms are addressing those trends While Instagram, YouTube and Facebook

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