Mobile marketing alliance formed for smooth transition to post-IDFA world

The Post-IDFA Alliance – made up of Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular – has launched ‘No IDFA? No Problem’, a resource for mobile marketers and app publishers that aims to help to transition seamlessly in the wake of the upcoming iOS 14 update


Google invests in Indias Glance and Dailyhunt

The tech giant has invested in Glance, which serves news, movies, travel, sports, food, and games content on the lock screens of people’s smartphones, and VerSe Innovation, the parent company of content and news aggregator app Dailyhunt


Movers and Shakers: Mindshare, Leanplum, Just Eat, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


DoubleVerify & InMobi partner for in-app protection

DoubleVerify, an independent producer of marketing measurement software, has partnered with InMobi, a global provider of marketing enterprise platforms, to prevent mobile application fraud. The merger aims to combine DoubleVerify’s


Dmexco 2018 – Leading Viewability with InMobi

Tim Maytom sits down with Andy Powell, sales director for EMEA at InMobi, to discuss the shift towards time spent in-app, the companys determination to lead in viewability, and addressing


InMobi launches programmatic exchange in EMEA

Mobile marketing and advertising platform provider InMobi has introduced its programmatic exchange to Europe, the Middle East, and Africa (EMEA) – two months after bringing the exchange to the Asia-Pacific


InMobi launches programmatic exchange in APAC

InMobi, a mobile marketing and advertising platform provider, has launched its programmatic exchange in the Asia-Pacific (APAC) region with a reach of 800m mobile devices. On the exchange, InMobi promises


Why unified auctions are the real deal for in-app header bidding

Andrew Gerhart, vice president of publisher platforms, InMobi, argues that header bidding could just exacerbate the problems present in the waterfall, and publishers should be looking to unified auctions for


InMobi buys AerServ for $90m

Mobile advertising platform InMobi has acquired AerServ, a mobile mediation and revenue management platform, for $90m (£67m) in cash and stock. With the acquisition, InMobi has created the ‘industry’s first


InMobi Partners with Adsquare for In-app Audience Targeting

Global mobile advertising and discovery platform InMobi has partnered with Adsquare, a mobile data exchange, to create a suite of in-app audience targeting solutions for brand advertisers in Europe. The

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