InMobi

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InMobi

Mobile marketing alliance formed for smooth transition to post-IDFA world

The Post-IDFA Alliance – made up of Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular – has launched ‘No IDFA? No Problem’, a resource for mobile marketers and app publishers that aims to help to transition seamlessly in the wake of the upcoming iOS 14 update

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InMobi

Google invests in Indias Glance and Dailyhunt

The tech giant has invested in Glance, which serves news, movies, travel, sports, food, and games content on the lock screens of people’s smartphones, and VerSe Innovation, the parent company of content and news aggregator app Dailyhunt

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InMobi

Movers and Shakers: Mindshare, Leanplum, Just Eat, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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InMobi

DoubleVerify & InMobi partner for in-app protection

DoubleVerify, an independent producer of marketing measurement software, has partnered with InMobi, a global provider of marketing enterprise platforms, to prevent mobile application fraud. The merger aims to combine DoubleVerify’s

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InMobi

Dmexco 2018 – Leading Viewability with InMobi

Tim Maytom sits down with Andy Powell, sales director for EMEA at InMobi, to discuss the shift towards time spent in-app, the companys determination to lead in viewability, and addressing

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InMobi

InMobi launches programmatic exchange in EMEA

Mobile marketing and advertising platform provider InMobi has introduced its programmatic exchange to Europe, the Middle East, and Africa (EMEA) – two months after bringing the exchange to the Asia-Pacific

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InMobi

InMobi launches programmatic exchange in APAC

InMobi, a mobile marketing and advertising platform provider, has launched its programmatic exchange in the Asia-Pacific (APAC) region with a reach of 800m mobile devices. On the exchange, InMobi promises

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InMobi

Why unified auctions are the real deal for in-app header bidding

Andrew Gerhart, vice president of publisher platforms, InMobi, argues that header bidding could just exacerbate the problems present in the waterfall, and publishers should be looking to unified auctions for

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InMobi

InMobi buys AerServ for $90m

Mobile advertising platform InMobi has acquired AerServ, a mobile mediation and revenue management platform, for $90m (£67m) in cash and stock. With the acquisition, InMobi has created the ‘industry’s first

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InMobi

InMobi Partners with Adsquare for In-app Audience Targeting

Global mobile advertising and discovery platform InMobi has partnered with Adsquare, a mobile data exchange, to create a suite of in-app audience targeting solutions for brand advertisers in Europe. The

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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