Instagram

Meta debuts privacy-focused Instagram accounts for teens
Instagram

Meta debuts privacy-focused Instagram accounts for teens

Meta has unveiled new Instagram accounts tailored for teens, aiming to boost privacy and parental controls.  This initiative is part of Meta’s effort to reduce teens’ exposure to harmful content

Instagram rolls out live friend map feature to select users
Instagram

Instagram rolls out live friend map feature to select users

Instagram has launched a live test of its new ‘Friend Map’ tool, which allows users to share their real-time locations.  The feature, which is currently in testing with a small group

Instagram takes on Snap and Apple with ‘Friends Map’ development
Instagram

Instagram takes on Snap and Apple with ‘Friends Map’ development

Instagram is reportedly developing a new “Friend Map” feature, which allows users to track where their friends, who opt-in, are on a map. The feature, which is in an internal

Instagram Reels tops TikTok and Facebook for branded video content, report reveals
Instagram

Instagram Reels tops TikTok and Facebook for branded video content, report reveals

Branded video content on Instagram Reels has outperformed TikTok and Facebook in generating massive results for advertisers, a new report has revealed. According to customer engagement platform, Emplifi, Instagram Reels

ASA collaborates with Instagram influencers to promote best practices
Instagram

ASA collaborates with Instagram influencers to promote best practices

UK regulator, The Advertising Standards Authority (ASA), has partnered with Instagram to launch a series of videos aimed at encouraging good practice. Each video shares aspects of rules advertisers must

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Instagram

Instagram launches its version of TikTok Duets

The feature, which has been added to Instagram’s version of TikTok called ‘Reels’, enables users to create their own content alongside somebody else’s previously created video

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Instagram

Time Out links up with Instagram for virtual Holi celebration

From 12pm BST on Monday 29 March, Time Out London’s Instagram page will host ‘Holi at Home’

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Instagram

Instagram begins restricting adult to teen DMs

The Facebook-owned app is introducing a feature that prevents adults from sending messages to people under 18 who don’t follow them and will begin encouraging teens to be cautious of the conversations they’re having with the adults that they are connected to

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Instagram

Instagram introduces group livestream feature

With ‘Live Rooms’, livestreams can feature four different people broadcasting together

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Instagram

Klarna irresponsible Instagram influencer campaign banned by UK ad watchdog

Klarna, which enables consumers to ‘buy now, pay later’ on products from a range of retailers, ran a campaign with four influencers in April and May, encouraging people to use Klarna to purchase clothes and beauty products and, in turn, ‘lift their low mood’

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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