iOS Archives - Mobile Marketing Magazine

iOS

iOS

Mobile marketing alliance formed for smooth transition to post-IDFA world

The Post-IDFA Alliance – made up of Liftoff, Fyber, Chartboost, InMobi, Vungle, and Singular – has launched ‘No IDFA? No Problem’, a resource for mobile marketers and app publishers that aims to help to transition seamlessly in the wake of the upcoming iOS 14 update

iOS

Apple announces new iOS 14 features at WWDC 2020

Apple’s Worldwide Developers Conference 2020 kicked off today in California, where Apple leadership announced an array of new products and software updates, including iOS 14, the software system used on

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iOS

Seismic shifts in privacy: What this means for marketers

Will Dorling, UK director of brand sales at AdColony EMEA, provides advice to marketers in the face of changes to privacy being led by Apple In just a few weeks,

iOS

Google and Facebook are still the best networks for ROI – report

Google and Facebook have remained the best mobile ad networks for a maximized ROI, swapping first and second rankings in almost every single category in Singular’s newly released 2019 ROI

iOS

US Supreme Court to weigh in on App Store antitrust case

The US Supreme Court is set to reach a decision later today on whether or not consumers and developers can sue Apple for monopolising the iOS app distribution market with

iOS

iOS 12 – enterprise grade

Bryn Gelbart, content co-ordinator at Fueled, looks at the opportunities offered by iOS 12 for enterprise apps. Since Apple’s release of the iOS 12 beta version to the public, legions

iOS

AppsFlyer predicts increasing add spending on app installs

Based on a study that crunched the numbers from over 1.3bn installs, mobile attribution firm AppsFlyer has predicted that advertiser spending on app install campaigns will increase by 2.3 times

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iOS

New opportunities for marketers with Apples iOS 12 notification changes

With iOS 12 on the horizon, Mike Herrick, senior vice president of product & engineering at Urban Airship, details what marketers need to know about the changing state of notifications

iOS

Apples iOS 11.3 will bring business chat, health records, and more to iPhones and iPads

The introduction of iOS 11.3 this spring will bring iPhone and iPad users a way to interact with businesses within Messages, more immersive AR experiences, new Animoji, health records, and

iOS

Theres an iMessage bug that can crash your iPhone with a single message

A security vulnerability affecting both iOS and MacOS has been discovered. The flaw can freeze a device and, on occasion, cause it to restart. The so-called ‘text bomb’, called ChaiOS,

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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iOS

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