JCDecaux launches OOH programmatic trading platform

Outdoor advertising giant JCDecaux has launched an automated planning and trading platform which offers out-of-home programmatic trading for media sellers and buyers. The VIOOH, pronounced ‘View’, platform is said to


JCDecaux introduces brand charter to set standards for DOOH

Outdoor advertising company JCDecaux has launched a brand charter that lays out standards for the trading of digital Out of Home (DOOH) to coincide with the introduction of its own

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