Juniper Research Archives - Mobile Marketing Magazine

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Mobile ticketing will take two years to reach pre-COVID levels: report

According to Juniper Research, the number of mobile ticketing transactions will increase from 6.8bn this year to 16.9bn in 2022

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Mixed reality app ad spend to hit $11bn by 2024

Advertising investment on consumer mixed reality apps is set to reach $11bn by 2024 as app installs increase to 10bn by the same year, according to Juniper Research

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Healthcare chatbot interactions will reach 2.8bn a year by 2023

Consumer engagement with healthcare chatbots is set to explode as AI-powered messaging bots become the first responders for a variety of healthcare needs and providers increasingly seek to automate their

Juniper Research

Voice assistant-controlled smart homes to grow 1,000 per cent in next five years

The number of voice assistant devices used to control smart homes is expected to grow 1,000 per cent over the next five years, growing from 25m now to 275m by

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Connected clothing growth set to surge, as smartwatches slow, in wearable sector

Connected clothing is set to lead wearable growth over the next two years, as consumers move away from smartwatches, fitness trackers, and other wrist-based devices. Overall, the smart wearables market

Juniper Research

More than half of US homes will have a smart speaker by 2022

Smart speakers will be present in 55 per cent of US homes by 2022, with devices like Amazon Echo and Google Home installed in more than 70m households. The total

Juniper Research

Digital content revenue will exceed $200bn in 2018, driven by SVoD

Consumers are set to spend $202bn next year, an increase of 10 per cent on this year’s total of $184bn, with subscription video on demand (SVoD) services driving growth. 35

Juniper Research

Digital ad spend to grow to $420bn, despite ad blocking putting dent in online revenue

Digital ad spend is set to grow by a compound annual growth rate of 18 per cent over the next five years, rising from $184bn in 2017 to $420bn in

Juniper Research

Visa and Mastercard spearheading growth in digital payments

Visa and Mastercard are driving evolution in the digital payments market, with payments expected to grow from $3.8 trillion this year to more than $5 trillion by 2020, according to

Juniper Research

5G will bring in revenues of nearly $270bn by 2025 for network operators

5G services from network operators are set to make $269bn (£208bn) by 2025, rising from $851m during the year of 5G’s expected network launch in 2019, resulting in a compound

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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