Kelloggs debuts web-based AR campaign for Coco Pops

Working with Blippar, 500,000 Coco Pops cereal boxes featuring digital activations for children have been debuted across Gulf Cooperation Council countries


Viewpoint: Under the Influence

Over the past couple of years, social influence has become a big thing. It started out as what you might call an editorial thing, where people with a passion for


Brands Abandon Breitbart News Following Public Campaign

As President-elect Donald Trump continues with his transition plans, the fallout from the US Presidential election is still being felt in various forms. Among one of the results of the

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