Kentucky Fried Chicken and Mumbai-based agency Blink Digital have collaborated on two separate social campaigns to keep KFC customers engaged with the brand during lockdown. On 11th April, KFC and
Diners eating at a KFC branch in China will now be able to pay for their meals by simply smiling at a screen – the first commercial application of technology
KFC has introduced a bizarre way to show employees how to cook its signature Original Recipe friend chicken: through a creepy VR ‘escape room’ featuring a slightly demonic Colonel Sanders.
KFC India has found a unique way to appeal to todays mobile-focused consumers, enabling customers to recharge both themselves and their phone with a limited edition box featuring a built-in
Location platform xAd has launched its MarketPlace location-targeting solution in limited beta. The company describes it as “the first and only transparent, self-serve marketing platform for real-time, location-based campaign planning,
KFC UK has partnered with Snapchat to produce a series of sponsored geofilters that will be available when customers use the app while at one the chains 900 locations in
KFC has partnered with DoorDash to make its dishes available for mobile delivery. As well as KFCs usual menu and offers, DoorDash has introduced delivery-specific menus and deals. The food
KFC has employed mobile location technology to promote its new burrito product range, targeting consumers close to stores with relevant messaging in order to drive an increase in foot traffic
KFC Canada has launched the Memories Bucket, a Bluetooth printer built into one of the fast food companys trademark buckets of chicken. Being launched to mark the companys 60th year
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support