Klarna

Klarna rebrands Shaquille O’Neal as ‘Shaquille O’Deal’ for festive campaign
Klarna

Klarna rebrands Shaquille O’Neal as ‘Shaquille O’Deal’ for festive campaign

Basketball icon Shaquille O’Neal has been rebranded as Shaquille O’Deal for Klarna’s upcoming major Christmas campaign, highlighting special festive offers. The festive campaign will feature the former Lakers star in

Klarna slashes marketing spend by 11% thanks to AI
Klarna

Klarna slashes marketing spend by 11% thanks to AI

Klarna has revealed has cut its sales and marketing spend by 11% in Q1 this year, despite increasing the number of campaigns. Thanks to AI, the online payments app decreased

Klarna AI chatbot outperforms 700 full-time employees
Klarna

Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on

Monzo poaches Klarna Consumer Maketing VP AJ Coyne
Klarna

Monzo poaches Klarna Consumer Maketing VP AJ Coyne

Monzo Bank has appointed AJ Coyne as its new Vice President of Marketing. Coyne joins the online bank from buy-now-pay-later platform Klarna, where he was most recently Vice President of

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Klarna

Klarna now valued at $31bn after latest funding

Klarna is now the highest-valued private fintech in Europe and second highest in the world after Stripe

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Klarna

Klarna irresponsible Instagram influencer campaign banned by UK ad watchdog

Klarna, which enables consumers to ‘buy now, pay later’ on products from a range of retailers, ran a campaign with four influencers in April and May, encouraging people to use Klarna to purchase clothes and beauty products and, in turn, ‘lift their low mood’

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Klarna

Movers and Shakers: eBay, SoundCloud, Nielsen, Integer, FirmDecisions, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Klarna

Klarna launches virtual music festival to support UK industry

Klarnival is showcasing the talents of 20 music acts from across a variety of genres

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Klarna

Klarna launches free P2P payment service

Swedish eCommerce payment service provider Klarna has launched a free peer-to-peer (P2P) payment service and app, enabling people to send and request money securely. The service, called ‘Wavy’, will enable

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Klarna

Klarna Acquires Wongas BillPay for Reported £60m

Swedish e-commerce company Klarna has acquired BillPay, a German online payment company, from its previous owner, Wonga, for a reported £60m – though the fee is yet to be confirmed

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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