Klarna slashes marketing spend by 11% thanks to AI

Klarna has revealed has cut its sales and marketing spend by 11% in Q1 this year, despite increasing the number of campaigns. Thanks to AI, the online payments app decreased


Klarna AI chatbot outperforms 700 full-time employees

Klarna has revealed its OpenAI assistant is doing the equivalent work of 700 full-time agents following its launch last month. The buy-now-pay-later (BNPL) company’s tool, which claims to be on


Monzo poaches Klarna Consumer Maketing VP AJ Coyne

Monzo Bank has appointed AJ Coyne as its new Vice President of Marketing. Coyne joins the online bank from buy-now-pay-later platform Klarna, where he was most recently Vice President of


Klarna now valued at $31bn after latest funding

Klarna is now the highest-valued private fintech in Europe and second highest in the world after Stripe


Klarna irresponsible Instagram influencer campaign banned by UK ad watchdog

Klarna, which enables consumers to ‘buy now, pay later’ on products from a range of retailers, ran a campaign with four influencers in April and May, encouraging people to use Klarna to purchase clothes and beauty products and, in turn, ‘lift their low mood’


Movers and Shakers: eBay, SoundCloud, Nielsen, Integer, FirmDecisions, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the


Klarna launches virtual music festival to support UK industry

Klarnival is showcasing the talents of 20 music acts from across a variety of genres


Klarna launches free P2P payment service

Swedish eCommerce payment service provider Klarna has launched a free peer-to-peer (P2P) payment service and app, enabling people to send and request money securely. The service, called ‘Wavy’, will enable


Klarna Acquires Wongas BillPay for Reported £60m

Swedish e-commerce company Klarna has acquired BillPay, a German online payment company, from its previous owner, Wonga, for a reported £60m – though the fee is yet to be confirmed

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