LG

WATCH: LG launches ‘Optimism your feed’ ad highlighting social media positivity
LG

WATCH: LG launches ‘Optimism your feed’ ad highlighting social media positivity

LG has launched a global campaign, “Optimism your feed” in a bid to help users bring more positivity to their social media experience and engage with more uplifting content. As a

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LG

LG partners with Cerence to develop a next-generation in-car content platform

A report on LG’s partnership with Cerence to develop a next-generation in-car content platform built on voice control to give users more control over car functions, navigation and multimedia content

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LG

LG brings Amazon Alexa to its AI TVs

LG is going is rolling out Amazon Alexa support to to its 2019 TV models featuring artificial intelligence (AI) in 14 countries. The update will be rolled out to customers

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LG

EE to be first UK network to launch 5G

EE will be the UK’s first mobile network operator to launch 5G, beating Vodafone to the punch by a little over a month, when it brings the next generation mobile

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LG teams up with Microsoft on self-driving tech

LG has penned a deal with Microsoft which will see the South Korean electronics company use Microsoft’s Azure cloud and artificial intelligence (AI) technologies alongside its future self-driving software. Microsoft’s

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Samsung and LG both set to unveil 5G phones at MWC

South Korean electronics giants Samsung and LG will both reportedly unveil their first 5G smartphones at Mobile World Congress 2019 in Barcelona in February. Samsung will be celebrating the 10th

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LG

Google is bringing Assistant to a heap of devices this year, including smart displays

Google is stepping up its AI virtual assistant game by bringing its Assistant to a host of third-party devices – including smart displays, speakers, and more. We also finally know

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LG

LG introduces assistance robots to Koreas largest airport

Electronics giant LG has introduced a number of robots to Incheon International Airport (IIA) – South Korea’s largest and busiest airport – as the East Asian nation prepares to host

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LG

LG finally introduces its mobile payment service

LG has launched its mobile payment service, three months after penning a deal with US-based payment platform manufacturer Dynamics Inc to get the wheels rolling. LG Pay, as was confirmed

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LG

LG sets sights on LG Pay launch, while Samsung Pay arrives in India

LG has penned a deal with US-based payment platform manufacturer Dynamics Inc as it makes strides toward the launch of its mobile payments service in June. LG Pay, which will

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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