LinkedIn Archives - Mobile Marketing Magazine

LinkedIn launches sponsored newsletters

LinkedIn has launched Sponsored Newsletters to help marketers expand the reach of their long-form content and connect with new audiences. This introduction follows the platform’s growth to 184K newsletters globally,

LinkedIn launches sponsored newsletters

LinkedIn has announced an expansion to its sponsored articles ad option to now include sponsored newsletters. As a result, the social media giant is allowing brands to generate leads via

WATCH: LinkedIn launches ‘That’s Premium’ brand campaign in UK

LinkedIn has launched a new brand campaign, ‘That’s Premium’, in a bid to highlight how its Premium tool offers users a smarter way to unlock new professional opportunities. The campaign,

LinkedIn unveils CTV and Live Event Ads for marketers

LinkedIn has launched its own connected TV (CTV) adverts and Live Event ads to help companies reach decision-makers and build their brands. The move also helps marketers capitalise on the

Q&A: LinkedIn UK Head of Brand Marketing Zara Easton on Gen Z engagement strategies

Mobile Marketing Magazine sits down with LinkedIn UK’s Head of Brand Marketing, Zara Easton, to discuss Gen Z engagement and AI integration, successful brand marketing strategies and how brands can

LinkedIn launches new Thought Leader Ads

LinkedIn has announced the expansion of its Thought Leader Ads’ capabilities, allowing advertisers to sponsor content from any member, not just employees. The move, which is set to be rolled

LinkedIn UK launches new campaign aimed at Gen Z professionals

LinkedIn UK has launched a new campaign aimed at Gen Z professionals, in a bid to help them grow their careers. The campaign will air on ITV during Love Island

LinkedIn measurement errors led to overreporting of key metrics

The career-focused social network’s engineering team found the two measurement errors, which have since been fixed, back in August

LinkedIn wants its platform to Work For You and all your professional needs

The ‘Make LinkedIn Work For You’ campaign features five short videos where a woman uses LinkedIn to help her to tackle work-related challenges, including preparing for a presentation, looking for support and advice, and finding a new job

LinkedIn launches its take on stories globally

LinkedIn’s version of the feature – which seemingly now appears on every social platform – will enable companies and members to publish photos and videos up to 20 seconds long via the platform’s mobile app

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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