Lumen Research

Intelligent flighting strategies maximise ROI: report

Interspersing high-impact ad formats with standard ad formats could be the best way to maximise return on investment (ROI) on digital campaigns, according to research from Inskin Media and Lumen

Lumen Research

Creatively consistent digital campaigns garner more attention from consumers – report

Consistent creativity in digital ads catches the consumers eye A focus on creative consistency across formats results in an increase in the amount of attention paid to digital ads by

Lumen Research

High-impact ads can amplify effect of standard formats: research

High-impact ad formats can help draw consumers’ eyes to standard formats for longer with standard display formats shown after high-impact formats being 27 per cent more likely to be looked

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