Machine learning Archives - Mobile Marketing Magazine

Machine learning

Machine learning

Reckitt Benckiser links up with Google Cloud to drive customer engagement

As part of RB’s multi-year digital transformation, Google Cloud will unify the company’s data to enable the building of capabilities around customer identification, journeys, and behaviours

Machine learning

Vodafone teams up with Google Cloud to support its digital transformation

Neuron, part of the ‘Digital Vodafone’ transformation programme, will enable Vodafone to use real-time data analytics to gain insights into its business

Machine learning

If we go digital externally, we should do the same internally: Tryg talks chatbots

Mobile Marketing speaks to Benjamin Alex, business efficiency and transformation lead at Tryg, to discuss how conversational AI can be used to improve internal communications and not just for interacting

Machine learning

McDonald’s to acquire AI-focused startup for over $300m

McDonald’s has announced its acquisition of Israeli start up Dynamic Yield, which specializes in machine learning and personalization capabilities. The fast-food chain plans to integrate Dynamic Yield’s technology into digital

Machine learning

SEAT joins forces with IBM on an AI-powered urban mobility solution

SEATs Minimó concept car SEAT is working with IBM to develop an AI solution that will help people with all of their daily transportation needs, enabling them to plan and choose

Machine learning

AI-Powered DataSine raises $5.2m in funding ahead of platform launch

DataSine, an AI-powered marketing startup, has raised $5.2m in a Series A funding round in Europe and the U.S, led by Pentech and Propel Venture Partners. DataSine fuses AI technology

Machine learning

Twitter and UC Berkeley partner for improved machine learning

Twitter and researchers from UC Berkeley have collaborated to launch a new research initiative focused on the societal impact of machine learning. The initiative aims to provide insight into how

Member Content

Machine learning

Mobile app development trends 2019 – Kumulos

The team from mobile app management platform Kumulos take a look at the trends we can expect to see within mobile app development this year. Researching mobile app development trends

Machine learning

Google Assistant can now alert users of possible flight delays

People that travel often will know that flight delays happen quite a lot and, knowing this, Google began using artificial intelligence within its ‘Flights’ travel search to predict delays earlier

Machine learning

Instagram begins using machine learning to clamp down on fake activity

Instagram has begun cleaning up its platform of fake activity as it looks to improve the experiences of users of the platform. The Facebook-owned app has started using machine learning

Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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