Marriott International has launched a campaign using scented out of home (OOH) day part and weather triggers, to tap into moments when people are looking for escape from daily life.
Amazon has announced that it has partnered with hotel chain Marriott International to provide its Alexa digital assistant to guests at a number of locations. Amazon Echo devices will be
Marriott International’s European Convention Network (ECN) has joined forces GoInStore, a London-based technology start-up, to provide meeting planners with virtual live tours of meetings and events facilities. The service, to
Programmatic trading is transforming the way that marketers, publishers and brands can work, providing tools that reach more targeted audiences while still working at massive scale. The ability to reach
Global hotel brand Marriott is expanding Mobile Requests, its two-way customer chat feature, to five additional brands in its portfolio. Offered as part of the Marriott Rewards app, Mobile Requests
Marriott has partnered with Samsung to launch a VR (Virtual Reality) customer trial in its hotels. Dubbed VRoom Service, the program make Samsung Gear VR headsets available on 24-hour loan
Hotel chain Marriott International is looking to promote its brand with short film produced by its Content Studio unit that will release across the companys mobile-optimised site, as well as
Hotel chain Marriott International has agreed to pay $600,000 (£375,500) in fines after accusations that staff members were blocking mobile hotspots and charging guests up to $1,000 per device to
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research