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Join Asda, Domino’s and more at Masterclassing’s Digital Marketing Masterclass in Manchester

Mark your calendars for 18 April 2024, as Masterclassing hosts its Digital Marketing Masterclass in Manchester, in partnership with Impression, QueryClick and Digitaloft. Located at The Castlefield Rooms, from 9:00 am

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Who is leading the discussion at Masterclassing’s Social and Influencer Masterclass?

The Red Carnation Hotel Collection (RCH) Head of Social Media, Molly Peel, has been announced as Masterclassing’s Social and Influencer Masterclass keynote speaker. Taking place in London on 23 April

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What to expect from Masterclassing’s Digital Marketing Masterclass?

Today [13 March 2024] senior marketers will gather at London’s ARBORETUM to tackle their most pressing challenges at Masterclassing’s Digital Marketing Masterclass, in partnership with Corvidae, Aira, Journey Further and

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In Pictures: Sneak peek into Masterclassing’s AI-Driven Analytics Dinner

Yesterday [28 February 2024] senior data insights professionals gathered at Savage Garden Rooftop Bar for Masterclassing’s AI-Driven Analytics Dinner, in partnership with Corvidae. The exclusive event invited senior marketers from

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What to expect from Masterclassing’s Mobile Leaders Dinner?

Tomorrow, [30 January] industry leaders will gather at Fredericks, Islington, for the Mobile Leaders Dinner, in partnership with Yodel Mobile and Airship. The guest list includes representatives from Kingfisher, TK

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In Pictures: Year in review 2023 Masterclassing events

As we head on into the new year of Masterclassing events, we recap just some of the events that took place this year sparking insightful conversations and tackling the biggest

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Masterclassing reveals 2024 Future of Mobile Festival schedule

Masterclassing has announced its Future of Mobile Festival schedule for next year, with the first event taking place on 30 January in London. The schedule also includes nine Mobile and

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Join us next week for our Mobile & App Marketing Masterclass

At the upcoming Mobile & App Marketing Masterclass – our most popular mobile event – you will hear from experts, including Mapp, Braze, and Adjust, about how your brand can successfully engage with customers and prospects through their phones

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Programmatic for Brands Masterclass – what you missed

Masterclassing’s Programmatic for Brands event brought together senior management from brands with programmatic experts to explore the issues surrounding programmatic advertising and how these can be tackled. The event, as

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Social Media & Influencer Marketing Masterclass – what you missed

Masterclassing’s Social Media & Influencer Marketing event brought together senior management from B2C brands with digital marketing experts to look at how both social and influencer marketing tools and techniques

Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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