Masterclassing

RSVP: Driving CX for Retention Dinner
Masterclassing

RSVP: Driving CX for Retention Dinner

The “Driving CX for Retention Dinner” is an exclusive, invite-only event designed for decision-makers based in London and the surrounding areas, happening on November 7, 2024. This event focuses on

Why you should attend Masterclassing’s Digital Marketing Masterclass?
Masterclassing

Why you should attend Masterclassing’s Digital Marketing Masterclass?

On September 25, 2024, Masterclassing will host an essential event for senior marketers: the Digital Marketing Masterclass at London’s Royal Society of Chemistry. This half-day event, running from 9:00 AM

What to expect from Masterclassing’s US Digital Workshop Week 2024
Masterclassing

What to expect from Masterclassing’s US Digital Workshop Week 2024

Masterclassing has announced its lineup for its 2024 US Digital Workshop Week 2024, a premier event poised to bring together industry leaders, innovators and thought leaders for a week of

In Pictures: Masterclassing’s AI in Marketing Masterclass
Masterclassing

In Pictures: Masterclassing’s AI in Marketing Masterclass

Today [18 June 2024], executives from some of the UK’s leading brands gathered at Masterclassing’s AI in Marketing Masterclass in London. Held at the prestigious Century Club, the event saw

What is being discussed at Masterclassing’s AI in Marketing Masterclass?
Masterclassing

What is being discussed at Masterclassing’s AI in Marketing Masterclass?

Over the past few months, AI, particularly generative AI, has taken the marketing world by storm, and been met in equal measure by massive amounts of enthusiasm and caution. So

Who is Masterclassing’s AI for Marketers keynote speaker Elenni Davis-Knight?
Masterclassing

Who is Masterclassing’s AI for Marketers keynote speaker Elenni Davis-Knight?

Masterclassing is gearing up to host the highly anticipated AI for Marketers Masterclass in New York next week [2 May 2024]. The event, in partnership with Contentful, Sprinklr, Popular Pays,

Dive into data and analytics: A free masterclass for senior marketers
Masterclassing

Dive into data and analytics: A free masterclass for senior marketers

Next week [30 April 2024] senior marketers will gather at London’s ARBORETUM for Masterclassing’s in-person Data and Analytics Masterclass. Designed to facilitate deep dives into the latest strategies and solutions,

Join Asda, Domino’s and more at Masterclassing’s Digital Marketing Masterclass in Manchester
Masterclassing

Join Asda, Domino’s and more at Masterclassing’s Digital Marketing Masterclass in Manchester

Mark your calendars for 18 April 2024, as Masterclassing hosts its Digital Marketing Masterclass in Manchester, in partnership with Impression, QueryClick and Digitaloft. Located at The Castlefield Rooms, from 9:00 am

Who is leading the discussion at Masterclassing’s Social and Influencer Masterclass?
Masterclassing

Who is leading the discussion at Masterclassing’s Social and Influencer Masterclass?

The Red Carnation Hotel Collection (RCH) Head of Social Media, Molly Peel, has been announced as Masterclassing’s Social and Influencer Masterclass keynote speaker. Taking place in London on 23 April

What to expect from Masterclassing’s Digital Marketing Masterclass?
Masterclassing

What to expect from Masterclassing’s Digital Marketing Masterclass?

Today [13 March 2024] senior marketers will gather at London’s ARBORETUM to tackle their most pressing challenges at Masterclassing’s Digital Marketing Masterclass, in partnership with Corvidae, Aira, Journey Further and

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Member Content

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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