McCann

Movers and Shakers: Now TV, Ericsson, McCann, Blippar, DAZN, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

McCann

Movers and Shakers: McCann, Criteo, ActiveCampaign, Rapp, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

McCann

Don Smith on AI-CD: “There’s no artificial intelligence at play here”

After yesterday’s report that a TV ad directed by McCann’s AI-CD beat out one from a human creative director, in a vote at the ISBA’s annual conference, Realise ECD and

McCann

McCanns AI creative director beats human-directed ad – but how does AI-CD work?

Last March, ad agency McCann Erickson made its first non-human hire, when a artifical intelligence creative director (AI-CD for short) joined its Japanese office.  McCann Japan creative planner, and the

McCann

Robot Revolution – What future does AI have in marketing?

2015 sci-fi movie Ex Machina focuses on the relationship between men and a female-presenting AI – something that might be all-too familiar to an Alexa owner in 2017 You didn’t have to

McCann

Life on Mars – The story of Lockheed Martin’s Field Trip to Mars

You may well have already heard about the Field Trip to Mars campaign. Just in case you actually have spent the past year on Mars, though, let’s quickly recap. The

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