McDonald's Archives - Mobile Marketing Magazine

McDonald's

McDonald’s UK launches OOH campaign highlighting the anticipation of McDelivery

McDonald’s UK has launched a new campaign showcasing the anticipation that customers have while waiting for a McDelivery. The campaign, shot by renowned photographer William Green, builds on the fast

McDonald's

McDonald’s launches new social campaign ‘The Pre-Nug Agreement’

McDonald’s is inviting friends to promise to share McNuggets forever in a new social campaign titled ‘The Pre-Nug Agreement’. In partnership with creative agency, Leo Burnett UK, the campaign encourages

McDonald's

McDonalds and Tesco commit to cleaning up digital advertising with IAB UK

The brands have committed to only working with Gold Standard certified digital advertising suppliers

McDonald's

McDonald’s to acquire AI-focused startup for over $300m

McDonald’s has announced its acquisition of Israeli start up Dynamic Yield, which specializes in machine learning and personalization capabilities. The fast-food chain plans to integrate Dynamic Yield’s technology into digital

McDonald's

McDonalds: The proliferation of misinformation spreads like wildfire

Fast food brands can sometimes get a rough time of it, both on mainstream media and across the internet. The biggest of these fast food companies and, perhaps, the one

McDonald's

Pitch Perfect: Public Health England, McDonald’s, Mini, Swarovski, Asics, Royal Enfield

Pitch Perfect is our fortnightly update on all the latest client wins in the marketing industry. Public Health England/Ogilvy UK Ogilvy UK has won the brief for a Public

McDonald's

Capgemini and Publicis Sapient partner to create the McDonald’s of the future

Digital and technology consultant firms Capgemini and Publicis Sapient have signed a multi-year deal with McDonald’s to provide global IT and digital strategic capabilities for the global fast food brand,

McDonald's

McDonalds launches home delivery service in the UK with the help of UberEats

McDonald’s has finally – after 43 years, may I add – brought a home delivery service to UK, having previously launched similar services in places like the US, the Philippines,

McDonald's

McDonalds introduces AR music quiz to restaurants with Spotifys Soundtrack Your Brand

McDonald’s has teamed up with Soundtrack Your Brand, a Spotify joint venture that helps businesses grow through the use of music, to create an AR quiz game embedded within the

McDonald's

McDonalds Australia is now accepting job applications via Snapchat

McDonald’s has teamed up with Snapchat in Australia to provide a new way to apply for a job at the fast food chain – using a Snapchat lens. McDonald’s ‘Snaplications’

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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