McDonald’s UK launches OOH campaign highlighting the anticipation of McDelivery

McDonald’s UK has launched a new campaign showcasing the anticipation that customers have while waiting for a McDelivery. The campaign, shot by renowned photographer William Green, builds on the fast


McDonald’s launches new social campaign ‘The Pre-Nug Agreement’

McDonald’s is inviting friends to promise to share McNuggets forever in a new social campaign titled ‘The Pre-Nug Agreement’. In partnership with creative agency, Leo Burnett UK, the campaign encourages


McDonalds and Tesco commit to cleaning up digital advertising with IAB UK

The brands have committed to only working with Gold Standard certified digital advertising suppliers


McDonald’s to acquire AI-focused startup for over $300m

McDonald’s has announced its acquisition of Israeli start up Dynamic Yield, which specializes in machine learning and personalization capabilities. The fast-food chain plans to integrate Dynamic Yield’s technology into digital


McDonalds: The proliferation of misinformation spreads like wildfire

Fast food brands can sometimes get a rough time of it, both on mainstream media and across the internet. The biggest of these fast food companies and, perhaps, the one


Pitch Perfect: Public Health England, McDonald’s, Mini, Swarovski, Asics, Royal Enfield

Pitch Perfect is our fortnightly update on all the latest client wins in the marketing industry.    Public Health England/Ogilvy UK Ogilvy UK has won the brief for a Public


Capgemini and Publicis Sapient partner to create the McDonald’s of the future

Digital and technology consultant firms Capgemini and Publicis Sapient have signed a multi-year deal with McDonald’s to provide global IT and digital strategic capabilities for the global fast food brand,


McDonalds launches home delivery service in the UK with the help of UberEats

McDonald’s has finally – after 43 years, may I add – brought a home delivery service to UK, having previously launched similar services in places like the US, the Philippines,


McDonalds introduces AR music quiz to restaurants with Spotifys Soundtrack Your Brand

McDonald’s has teamed up with Soundtrack Your Brand, a Spotify joint venture that helps businesses grow through the use of music, to create an AR quiz game embedded within the


McDonalds Australia is now accepting job applications via Snapchat

McDonald’s has teamed up with Snapchat in Australia to provide a new way to apply for a job at the fast food chain – using a Snapchat lens. McDonald’s ‘Snaplications’

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