McDonalds and Tesco commit to cleaning up digital advertising with IAB UK

The brands have committed to only working with Gold Standard certified digital advertising suppliers


McDonald’s to acquire AI-focused startup for over $300m

McDonald’s has announced its acquisition of Israeli start up Dynamic Yield, which specializes in machine learning and personalization capabilities. The fast-food chain plans to integrate Dynamic Yield’s technology into digital


McDonalds: The proliferation of misinformation spreads like wildfire

Fast food brands can sometimes get a rough time of it, both on mainstream media and across the internet. The biggest of these fast food companies and, perhaps, the one


Pitch Perfect: Public Health England, McDonald’s, Mini, Swarovski, Asics, Royal Enfield

Pitch Perfect is our fortnightly update on all the latest client wins in the marketing industry.    Public Health England/Ogilvy UK Ogilvy UK has won the brief for a Public


Capgemini and Publicis Sapient partner to create the McDonald’s of the future

Digital and technology consultant firms Capgemini and Publicis Sapient have signed a multi-year deal with McDonald’s to provide global IT and digital strategic capabilities for the global fast food brand,


McDonalds launches home delivery service in the UK with the help of UberEats

McDonald’s has finally – after 43 years, may I add – brought a home delivery service to UK, having previously launched similar services in places like the US, the Philippines,


McDonalds introduces AR music quiz to restaurants with Spotifys Soundtrack Your Brand

McDonald’s has teamed up with Soundtrack Your Brand, a Spotify joint venture that helps businesses grow through the use of music, to create an AR quiz game embedded within the


McDonalds Australia is now accepting job applications via Snapchat

McDonald’s has teamed up with Snapchat in Australia to provide a new way to apply for a job at the fast food chain – using a Snapchat lens. McDonald’s ‘Snaplications’


McDonalds introduces mobile ordering to the UK – days after US

Days after revealing that it would be trialling mobile ordering in the US, McDonald’s has rolled out a similar test in the UK. McDonald’s has kicked off its mobile order


McDonalds is going to start testing mobile ordering this month

McDonald’s is set to begin testing its mobile ordering system this month as it finally joins the restaurant chain digital party, which features the likes of Starbucks and Domino’s. The

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