Medialets

Case Study: A Very Happy Christmas

In the run-up to Christmas 2015, online retailer Shop Direct was looking to capitalise on changing consumer behaviour to drive sales on mobiles and tablets for its Very.co.uk brand. Working

Medialets

WPP Acquires Medialets

Mobile ad serving and measurement company Medialets has been acquired by WPP. The company will continue to operate independently, and all customer data will remain individually siloed and secure within

Medialets

Infographic: Mobile Ad Clicks 55 per cent Higher Before Cyber Monday

This years Cyber Monday saw mobile click rates jump 55 per cent higher than the pre-holiday average, new figures from mobile advertising firm Medialets have revealed. Even industries not traditionally

Medialets

Apps Show Double the Click-through Rate of Web

Advertisements on apps receive over twice as many clicks as those on the mobile web, according to a benchmark report by mobile ad-serving platform Medialets. The report into mobile and

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