The UK’s biggest commercial broadcaster ITV has turned to Meetrics, an advertising measurement and analytics firm, for advertising campaign delivery validation for video on demand (VOD) advertising across its ITV
UK ad viewability levels reached 56 per cent in the final quarter of 2017, the highest level since the second quarter of 2014. According to ad verification company Meetrics, the
Ad viewability has hit its highest mark in 18 months, rising for the second consecutive quarter for the first time in the UK. In the third quarter of 2017, according
Joshi: “The UK is still well behind other markets and the industry has much work to do” Ad viewability levels in the UK rose for the first time in nine months
Video ad serving platform SpotX and ad vertification vendor Meetrics have announced they are teaming up to provide additional inventory verification and audience behaviour data for video advertisers around the
The rise of mobile is contributing to declining ad viewability levels, with around £750m per year wasted on non-viewable ads as a result. According to ad attention solutions provider Meetrics,
UK advertisers spent in the region of £606m on non-viewable ads last year, according to ad verification company Meetrics. The IAB and Media Ratings Council recommend that 50 per cent
Online ad viewability levels in the UK dropped from 54 per cent to 47 per cent in the second quarter of 2016, the lowest level for 18 months, according to
54 per cent of digital ads served in the UK during Q1 2016 were viewable, according to Meetrics. Thats an increase of four per cent quarter-on-quarter, and the highest viewability
Online ad viewability levels in the UK dropped to 50 per cent during Q4 2015, according to a report from Meetrics, down from 52 per cent the previous quarter. This is based
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
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In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support