ITV partners with Meetrics on video viewability measurement

The UK’s biggest commercial broadcaster ITV has turned to Meetrics, an advertising measurement and analytics firm, for advertising campaign delivery validation for video on demand (VOD) advertising across its ITV


UK ad viewability reaches its highest levels in more than three years

UK ad viewability levels reached 56 per cent in the final quarter of 2017, the highest level since the second quarter of 2014. According to ad verification company Meetrics, the


Ad viewability reaches 18-month high in the UK

Ad viewability has hit its highest mark in 18 months, rising for the second consecutive quarter for the first time in the UK. In the third quarter of 2017, according


UK ad viewability improves, but still lags behind other European countries

Joshi: “The UK is still well behind other markets and the industry has much work to do” Ad viewability levels in the UK rose for the first time in nine months


Meetrics and SpotX partner for video audience verification and attention data

Video ad serving platform SpotX and ad vertification vendor Meetrics have announced they are teaming up to provide additional inventory verification and audience behaviour data for video advertisers around the


£750m wasted on non-viewable ads each year due to increasing mobile ad spend

The rise of mobile is contributing to declining ad viewability levels, with around £750m per year wasted on non-viewable ads as a result. According to ad attention solutions provider Meetrics,


UK Advertisers Wasted £606m on Non-viewable Ads in 2016

UK advertisers spent in the region of £606m on non-viewable ads last year, according to ad verification company Meetrics. The IAB and Media Ratings Council recommend that 50 per cent


Advertisers Wasting £700m a Year on Non-viewable Ads

Online ad viewability levels in the UK dropped from 54 per cent to 47 per cent in the second quarter of 2016, the lowest level for 18 months, according to


UK Ad Viewability Hits 18-month High

54 per cent of digital ads served in the UK during Q1 2016 were viewable, according to Meetrics. Thats an increase of four per cent quarter-on-quarter, and the highest viewability


UK Viewability Rates Dropped in Q4 2015

Online ad viewability levels in the UK dropped to 50 per cent during Q4 2015, according to a report from Meetrics, down from 52 per cent the previous quarter. This is based

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