Member Content VeraViews Partners with AIREV to Set Gold Standard for Ad Fraud Prevention in GCC
Mobile Marketing

VeraViews Partners with AIREV to Set Gold Standard for Ad Fraud Prevention in GCC

VeraViews, an open-ledger advertising ecosystem designed to prevent ad fraud, is proud to announce its partnership with AIREV, an AI specialist, to launch a groundbreaking initiative in the United Arab

Member Content Index Exchange and Utiq Partner to Expand Industry Access to Addressability
Mobile Marketing

Index Exchange and Utiq Partner to Expand Industry Access to Addressability

Utiq, the European AdTech company with a unique Telco-powered first party identifier, today announced the integration of its Authentic Audiences solution with Index Exchange (Index), one of the world’s largest

Member Content How to Leverage TikTok UGC Videos for Your User Acquisition
Mobile Marketing

How to Leverage TikTok UGC Videos for Your User Acquisition

In today’s rapidly evolving digital landscape, harnessing the power of user-generated content (UGC) has become a game-changer for app marketing. TikTok, the dynamic social media platform known for its engaging

Member Content Differences between Mobile Casinos and Browser Casinos
Mobile Marketing

Differences between Mobile Casinos and Browser Casinos

When I decide to play at an online gambling site, the first decision I have to make is whether I’m going to play at a mobile gambling site itself or

Member Content Q&A: esbconnect CEO Suzanna Chaplin on challenges facing marketers today
Mobile Marketing

Q&A: esbconnect CEO Suzanna Chaplin on challenges facing marketers today

What are the biggest challenges in digital marketing right now? Without doubt, the biggest is the imminent demise of the cookie. Even while cookies prevail in Chrome, for now at

Member Content HSN Launches New Creator Platform Powered by impact.com to Seamlessly Collaborate with Creators, Increase Consumer Engagement
Mobile Marketing

HSN Launches New Creator Platform Powered by impact.com to Seamlessly Collaborate with Creators, Increase Consumer Engagement

 impact.com, the world’s leading partnership management platform, and HSN, a leader in livestream shopping and video storytelling, today announced the launch of the new creator platform, HSNfluencer, powered by impact.com’s

Member Content Cross-industry Team Led by IPG Mediabrands, SeenThis and PubMatic Creates Climate Action Marketplace
Mobile Marketing

Cross-industry Team Led by IPG Mediabrands, SeenThis and PubMatic Creates Climate Action Marketplace

IPG Mediabrands, the media and marketing solutions division of Interpublic Group (NYSE: IPG) and SeenThis, the adaptive streaming company, have announced a milestone agreement to create a Climate Action Marketplace

Member Content Optimal Attention™: New study highlights metric’s key role in driving brand outcomes
Mobile Marketing

Optimal Attention™: New study highlights metric’s key role in driving brand outcomes

Playground xyz, the leading attention measurement and optimisation platform (and a part of GumGum), today announced the results of a groundbreaking new study using its new Optimal Attention framework and

Member Content Onetag takes the lead on GARM sustainability framework with Cedara partnership
Mobile Marketing

Onetag takes the lead on GARM sustainability framework with Cedara partnership

Following the release of GARM’s (Global Alliance for Responsible Media) new sustainability framework, Onetag has selected Cedara, the Carbon Intelligence Platform, to quantify the sustainability benefits of its AI-powered media

Member Content AVOW becomes key partner for managing Samsung’s Galaxy App Store inventory sales in the EU
Mobile Marketing

AVOW becomes key partner for managing Samsung’s Galaxy App Store inventory sales in the EU

AVOW, a global app growth marketing company specialising in Mobile OEM inventory, is thrilled to announce a significant European partnership with Samsung. With this strategic collaboration, AVOW will be a

More Stories

Video Interviews

Member Content

Resources