Meta

Meta extends Ray-Ban smart glasses collaboration through the next decade
Meta

Meta extends Ray-Ban smart glasses collaboration through the next decade

Meta and eyewear giant EssilorLuxottica have revealed plans to continue their collaboration on smart glasses “into the next decade”. The two companies, who first teamed up in 2019, announced today

Meta’s proposals on advertising data use accepted by CMA
Meta

Meta’s proposals on advertising data use accepted by CMA

The Competition and Markets Authority (CMA) has accepted Meta’s proposals to alter how it uses customers’ advertising data on Facebook Marketplace. Earlier this year, the social media giant committed to

Meta’s Threads hits 200 million active users
Meta

Meta’s Threads hits 200 million active users

Meta’s Threads has surpassed 200 million active users, the technology giant has revealed. The platform initially launched 13 months ago, but thanks to its integration with Instagram, Threads quickly attracted

Vodafone partners with Meta to boost network capacity across Europe
Meta

Vodafone partners with Meta to boost network capacity across Europe

Vodafone has launched new initiative to increase network capacity for all mobile customers, enhancing the ability to view more high-quality short videos, in partnership with Meta. As a result, the

Instagram swaps ‘Made with AI’ label to ‘AI info’
Meta

Instagram swaps ‘Made with AI’ label to ‘AI info’

Meta, the parent company of Facebook, Instagram, Threads, and WhatsApp, has changed how it labels social media posts suspected to be generated by AI tools. Previously, the label read, ‘Made

Meta pauses plans to train AI with user data
Meta

Meta pauses plans to train AI with user data

Meta, the parent company of Facebook and Instagram, has paused its plans to introduce AI tools in Europe at the request of Ireland’s Data Protection Commission (DPC). In a blog

Meta to build AI tec specifically for the European market
Meta

Meta to build AI tec specifically for the European market

The parent company of Facebook, Meta Platforms, has announced it is developing new AI technology targeted specifically for Europe. As a result, the new technology will incorporate regional linguistic, geographic,

Meta expands AI capabilities for Reels and feed recommendations
Meta

Meta expands AI capabilities for Reels and feed recommendations

The parent company of Facebook, Meta, has enhanced user experiences with significant upgrades to its Reels and Feed ranking technologies using AI. As a result, the technology giant has introduced

AI leaders pledge responsible tech development
Meta

AI leaders pledge responsible tech development

AI leaders including Meta, Google, Microsoft and Samsung Electronics have joined forces to guard against the dangers of artificial intelligence. Joining 14 other leading AI and tech companies who have

Meta among tech companies to fight online fraud
Meta

Meta among tech companies to fight online fraud

Tech companies across social media, dating apps, financial institutions and crypto have announced a new coalition Tech Against Scams to help combat the rising cases of online fraud. The coalition includes

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Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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