Microsoft

TMT First becomes Microsoft authorised service partner
Microsoft

TMT First becomes Microsoft authorised service partner

TMT First has announced its appointment as a Microsoft Authorised Service Partner (ASP). Through this new partnership, TMT First will handle both in-warranty and out-of-warranty repairs for Microsoft Surface devices.

Microsoft UK appoints Currys as first retail repair partner
Microsoft

Microsoft UK appoints Currys as first retail repair partner

Microsoft UK has named Currys as its first UK repair partner. As a result of the partnership, Currys has received accreditation from the technology giant to become its authorised service

WATCH: Microsoft launches ‘AI for everyone’ ad for the Super Bowl
Microsoft

WATCH: Microsoft launches ‘AI for everyone’ ad for the Super Bowl

Microsoft has launched its first Super Bowl advert in four years, showcasing its AI assistant, Copilot. The 60-second campaign will run during the Super Bowl on Sunday [11 February 2024]

Vodafone taps Microsoft AI in 10-year deal worth £1.2bn
Microsoft

Vodafone taps Microsoft AI in 10-year deal worth £1.2bn

Vodafone has signed a 10-year deal worth £1.2 billion with Microsoft that will see the telecoms giant use Microsoft’s generative AI, digital and cloud services. The deal, will offer over

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Microsoft

Movers and Shakers: Bauer Media, Instacart, Microsoft, Uberall, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Microsoft

Microsoft invests in $2bn GM Cruise funding round

Through the partnership, Cruise will leverage Microsoft’s Azure cloud computing platform to commercialise its autonomous vehicle solutions at scale

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Microsoft

Movers and Shakers: Microsoft, Rapp, LiveXLive, Poly, Outreach, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

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Microsoft

Microsoft launches livestreaming ads for Xbox

The ads, which stream content generated by Xbox Interactive Studios, show live gameplay footage and give consumers the ability to interact with gamers in real-time

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Microsoft

TikTok passes 100m Europe users, rejects Microsoft US takeover bid

News of the app’s Europe milestone comes a week after it launched its biggest UK ad campaign to date and over a month after it announced its ‘European Creator Fund’, which is aimed at nurturing and promoting talent across Europe

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Microsoft

Walmart is working alongside Microsoft to snap up TikToks US business

Microsoft wasn’t the first company that the retail giant linked up with aiming to purchase TikTok’s operations

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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