Six months after acquiring mobile advertising platform Millennial Media in a $238m deal, AOL has promoted two Millennial executives to senior roles within the parent company. Mark Connon, who was previously
US network operator Verizon has followed up its purchase of AOL back in May, with a $248m (£162m) acquisition of mobile ad firm Millennial Media. Under the deal, Millennial will
Each week in July, we’ll be taking one of the four biggest issues in mobile advertising right now – ad blocking, viewability, ad fraud and brand safety – and examining
AOL, having recently been acquired by Verizon, is already on a path to expanding its advertising business, with rumours circulating that the company is in the process of buying mobile
Each week in July, well be taking one of the four biggest issues in mobile advertising right now – ad blocking, viewability, ad fraud and brand safety – and examining
Mobile consumers believe that they are worth an average of £6.80 to advertisers for every minute of mobile advertising they engage with, according to a new international research study by
91 per cent of marketers who invested in mobile programmatic campaigns last year plan to increase their spending on similar campaigns this year, bolstered by the successes they have seen.
The rise and rise of Facebook on mobile, in terms of content, advertising, and the sheer amount of time mobile users spend there, has been one of the standout stories
Mobile ad marketplace Millennial Media is introducing a 100 per cent viewability guarantee for in-app mobile ad campaigns, hoping to position itself as the most trusted source of mobile impressions.
Mobile ad firm Millennial Media has reported a net loss of $19.8m (£13m) for Q1 2015, compared to a loss of $12.9m for the same quarter in 2014. Revenues were
Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid
Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support