Mixed Reality

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Mixed Reality

Mixed reality app ad spend to hit $11bn by 2024

Advertising investment on consumer mixed reality apps is set to reach $11bn by 2024 as app installs increase to 10bn by the same year, according to Juniper Research

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Mixed Reality

AT&T, Ericsson, Intel, WB team up on 5G-powered mixed reality Batman experience

AT&T, Ericsson, Intel and Warner Bros. have teamed up to create a 5G-powered, location-based mixed reality experience featuring DC superhero Batman and one of his longest-running enemies, The Scarecrow. The

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Mixed Reality

AT&T announces plans for DirecTV Now Magic Leap app

US mobile operator AT&T has announced plans to create an app for its DirecTV Now service for the Magic Leap One mixed reality headset. The app, which is slated for

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Microsoft introduces AI and mixed reality apps to Dynamics 365

Microsoft has rolled out a host of new AI and mixed reality apps within its Dynamics 365 suite of enterprise resource planning and customer relationship management apps – as it

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Angry Birds is coming to mixed reality on the Magic Leap One

Finnish game developer Rovio is bringing its massively popular ‘Angry Birds’ to the Magic Leap One Creator Edition. Developed alongside visual computing-focused game studio Resolution Games, Angry Birds FPS: First

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Ariana Grande adds mixed reality Sweetener to album launch

Island Records has partnered with locations-based experiences platform Landmrk to mark the release of Sweetener, the new album by Ariana Grande, with an innovative mixed reality campaign. The record label

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Magic Leap’s headset is finally available – if you live in the right city

Magic Leap, the much-buzzed-about and secretive augmented reality firm, has finally released its headset to developers, although the AR device will only be available in six US cities. Magic Leap

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Unibet parent works with Zappar on mixed reality in gambling

Kindred Group, the company behind betting firms including Unibet, Stan James, and 32Red, has teamed up with augmented (AR), virtual (VR), and mixed reality (MR) firm Zappar to explore how

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Mixed Reality

Magic Leap smart glasses patent hints at firm’s ambitions

Florida-based startup Magic Leap has remained largely an enigma in the tech world, despite the $4.5bn (£3.5bn) in funding the company has received from investors including Google, Alibaba and KPCB.

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Mixed Reality

GM turns to mixed reality for Chevrolet Cruze launch

General Motors has rolled out a mixed reality (MR) application to push sales of its new Chevrolet Cruze model in Asia. Dubbed the V-Showroom, the application, developed by Dentsu Aegis

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Video Interviews

Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Retargeting on Android is changing: here’s what you need to know

As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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Customize your customer engagement solutions seamlessly with the right CPaaS solutions

Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst

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Select the best Customer Engagement tool for you and your customer!

But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research

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