MMA

Movers and Shakers: SAP, Three, MMA, Teespring, Criteo, Kwalee, and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is our regular feature following the hottest hires in the

MMA

Mobile remains fastest growing ad channel despite Covid-19: report

49 per cent of marketing professionals, up from 40 per cent in 2019, are allocating more than 25 per cent of their budget to mobile, according to a survey from Warc and the Mobile Marketing Association

MMA

With great power comes great responsibilities

Nicolas Rieul, public affairs board member at the Mobile Marketing Association France, calls on more to be done to protect companies and jobs from “monopolistic online platforms”. Directives like the

MMA

74 per cent of marketers expect mobile budgets to grow in 2018

Almost three-quarters of marketers expect their mobile budget to increase next year, with a third expecting that increase to be 15 per cent or more, new figures from Forrester have

MMA

Movers & Shakers: Media IQ, Social Chain, Kargo, Liftoff, MMA

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a regular feature following the hottest hires in the

MMA

MRC issues new guidelines for measuring location-based advertising

The Media Rating Council (MRC) has issued the final version of its Location Based Advertising Measurement Guidelines, developed in collaboration with the Mobile Marketing Association and IAB. The guidelines, which

MMA

Mobile Effectiveness Increases in Asia Pacific

60 per cent of marketers in the Asia Pacific region currently attribute less than a tenth of their budget to mobile, according to research by Warc and MMA. Thats despite 60 per

MMA

MMA Launches New Chapter in Germany

The Mobile Marketing Association has opened a new chapter in Germany, the worlds fifth biggest mobile ad spend market, with founding member companies including Adsquare, Coca-Cola, Facebook, Google and Unilever.

MMA

Movers & Shakers: Blur Group, MMA India and more

The mobile marketing industry is ever-changing, and that applies to the people as much as the technology. Movers & Shakers is a weekly feature intended to help you keep track

MMA

Brainstorm/MMA Survey Highlights Consumers Ambivalent Approach to Location Data

The majority of consumers (74 per cent) are happy to share location data with third parties. However, most (72 per cent) believe that companies are not taking adequate steps to

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