German beauty firm Cosnova has selected Mobify’s Front-end as a service for its presentation layer and orchestrator of its ecosystem of technologies that form a modern commerce architecture, the two
Mobify has announced the launch of its Front-end as a Service, an API-driven front-end that powers Progressive Web Apps (PWAs), Accelerated Mobile Pages (AMP) and native apps for businesses. Mobify
Mobify, a digital experience platform which powers mobile shopping interactions through apps and web pages, has released an analysis of 2018’s mobile Cyber week turnout. According to the report, this
Hobbycraft, a UK arts and crafts retailer with over 90 stores nationwide, has launched a new mobile site which works like an app to provide ‘a frictionless shopping journey’ for
Website speed, long known to be connected to conversion rates and eCommerce revenue, has a direct connection to deeper mobile engagement, higher conversions, and top-line growth. That’s the key finding
Mobile customer engagement firm Mobify has acquired Pathful, which develops machine-learning technology for behavioural targeting, for an undisclosed sum. Pathful, founded in 2011, captures how visitors interact with online content at the micro-interaction level, down
Today was our Mobile Marketing Retail Summit, where we brought together retail brands with key thought leaders from the mobile marketing world to help explore the opportunities and challenges that
Mobify helps retailers engage connected consumers to increase revenue online and in-store. Ahead of April’s Mobile Marketing Retail Summit, we speak to the company’s chief product officer, Peter McLachlan. MM:
Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.
Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning
Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in
Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the
Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research