Mobify

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Mobify

Cosnova selects Mobify Front-end as a service for its Modern Commerce architecture

German beauty firm Cosnova has selected Mobify’s Front-end as a service for its presentation layer and orchestrator of its ecosystem of technologies that form a modern commerce architecture, the two

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Mobify

Mobify launches Front-end as a Service for businesses

Mobify has announced the launch of its Front-end as a Service, an API-driven front-end that powers Progressive Web Apps (PWAs), Accelerated Mobile Pages (AMP) and native apps for businesses. Mobify

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Mobify

Mobify report shows increased mobile activity during Cyber week

Mobify, a digital experience platform which powers mobile shopping interactions through apps and web pages, has released an analysis of 2018’s mobile Cyber week turnout.  According to the report, this

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Mobify

Hobbycraft launches mobile site with all the features youd expect from an app

Hobbycraft, a UK arts and crafts retailer with over 90 stores nationwide, has launched a new mobile site which works like an app to provide ‘a frictionless shopping journey’ for

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Mobify

Speed the Key to Mobile Engagement, says Mobify

Website speed, long known to be connected to conversion rates and eCommerce revenue, has a direct connection to deeper mobile engagement, higher conversions, and top-line growth. That’s the key finding

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Mobify

Mobify Buys Machine Learning Firm Pathful

Mobile customer engagement firm Mobify has acquired Pathful, which develops machine-learning technology for behavioural targeting, for an undisclosed sum. Pathful, founded in 2011, captures how visitors interact with online content at the micro-interaction level, down

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Mobify

The 10 Best Quotes from our Mobile Marketing Retail Summit

Today was our Mobile Marketing Retail Summit, where we brought together retail brands with key thought leaders from the mobile marketing world to help explore the opportunities and challenges that

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Mobify

Consumer Engagement

Mobify helps retailers engage connected consumers to increase revenue online and in-store. Ahead of April’s Mobile Marketing Retail Summit, we speak to the company’s chief product officer, Peter McLachlan. MM:

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Mobify

Next-generation Mobile Engagement

Mobify co-founder and CEO Igor Faletski talks to David Murphy about the current challenges facing retailers, and the future of mobile engagement.

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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