Walmart has launched a $50-a-month members-only, personal shopping service that enables customers to order items via text message. The service, known as Jetblack, uses a combination of artificial intelligence (AI)
Days after revealing that it would be trialling mobile ordering in the US, McDonald’s has rolled out a similar test in the UK. McDonald’s has kicked off its mobile order
McDonald’s is set to begin testing its mobile ordering system this month as it finally joins the restaurant chain digital party, which features the likes of Starbucks and Domino’s. The
After a few stops and starts, McDonalds is reportedly finally preparing to introduce mobile mobile ordering and payment to its restaurants. According to Business Insider, mobile ordering will roll out next year, starting
Some of the restaurant ordering apps powered by FlyPay Online food delivery service Just Eat has invested £3.5m in FlyPay, a mobile hospitality platform. FlyPay has grown from a restaurant ordering and payment
KFC has partnered with DoorDash to make its dishes available for mobile delivery. As well as KFCs usual menu and offers, DoorDash has introduced delivery-specific menus and deals. The food
Starbucks has launched a trial of its Mobile Order & Pay service in the UK. The ability to pre-order drinks and food via the brands iOS app is rolling out
McDonalds is testing mobile ordering for US customers, with the view to introducing the capability to its app by the end of the year, along with mobile coupon delivery and
Later this month, coffee chain Starbucks will expand its Mobile Order & Pay pilot to Seattle and the rest of the Pacific Northwest in the US, following the success of
Dominos Pizza has launched Tummy Translator, an app that helps users choose from the brands menu by translating their stomach rumbles into ingredient recommendations. Based on the fictional Gastro-Acoustic-Enterology technology,
David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.
Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet
As consumer demand for privacy grows ever-stronger, Google has begun building privacy-centric advertising solutions that will change the way user data is leveraged for retargeting campaigns. But what does that mean for advertisers and how can mobile marketers adapt to ensure that retargeting on Android continues to drive value? To find out, Remerge spoke to Güven Soydan, who has led several product teams throughout his 14-year career in digital advertising. Today, as VP of Product at Remerge, Güven and his team are among the first to work directly with Google on the development of their new advertising framework
Following the news that SeenThis’ carbon reduction goals have been approved by the organisation behind the international standard for corporate climate target setting, the Science-Based Targets initiative (SBTi), the adaptive streaming company’s Sustainability Lead, Simon Jonansson, tells Mobile Marketing about SeenThis’ efforts to reduce the climate impact of online advertising
Couldn’t make Cologne this year? GumGum’s General Manager, EMEA, Peter Wallace gives us the lowdown from this year’s DMEXCO, providing updates on everything from the future of the cookie, to the mysteries of the metaverse
Recently, Admiral Media founder Andre Kempe teamed up with Tobias Boerner, Co-founder and advisor at Fastic, to help apps and brands improve their user journeys and help them grow beyond performance marketing. In this interview, they talk about their new endeavour, mistakes in marketing, and the importance of a well-designed user lifecycle
For the past three years, Dentsu has led a global conversation around attention in advertising. The marketing and advertising giant’s latest piece of research focuses on the Danish market, with the cooperation of partners including high impact advertising provider Adnami and eye-tracking specialist Lumen Research. We spoke to Thomas Toftdahl Jensen, Dentsu Denmark Executive Director, Strategic Solutions, and Adnami’s Nordic Market Director Peter Østrem, about the link between creativity, attention and effectiveness, the ability to attach a CPM to attention – and how advertisers are leaving stalking behind
Mobile Marketing speaks live from Cannes with Laura Stephens, Senior Account Director at Exit Bee, to get the lowdown on what’s in store for brands and vendors this year. Mobile Marketing:
Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has
In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale
Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms
In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support
Customers expect a personalized, seamless experience when they interact with brands – which is why business demand for customized customer engagement solutions has never been stronger. Read this IDC Analyst
But how do you select the right tool as per your needs in a crowded space? It is important to trust not only peer reviews but also independent analyst research