Mobile Wallet

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Mobile Wallet

Google Pay to cut popcorn queues at Vue Cinemas

Cinema chain Vue Entertainment has partnered with customer engagement platform Urban Airship to launch the UKs first Google Pay movie tickets. Movie-goers will be able to pay for tickets using

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Mobile Wallet

Ubers Asian rival Grab now lets you pay for food through its app

Almost a year ago, Southeast Asian ride hailing company Grab took its first steps toward becoming a digital payments company when it introduced GrabPay credits. Now, it has become the

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Mobile Wallet

Missed Our Mobile Wallet Webinar? Catch the Recording Here

Yesterday, Mobile Marketing ran a webinar in partnership with Urban Airship, looking at mobile wallets, specifically, at how brands are using them; consumer attitudes towards them, and the part they

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Mobile Wallet

Times Running Out for our Mobile Wallet Webinar with Urban Airship

A quick reminder that at 15:30 BST tomorrow, we are hosting a webinar in association with Urban Airship on the growing opportunity that mobile wallets present for brands looking to

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Mobile Wallet

Netclearance Brings Mobile Payments to Vending Machines

Beacon tech firm Netclearance has launched the mBeaconVend, which enables vending machines to accept payments from a mobile wallet. According to the Automatic Vending Association, there are over 462,000 vending

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Mobile Wallet

Join Us for a Webinar on the State of Mobile Wallet Marketing

On Tuesday 27 September at 15:30 GMT, Mobile Marketing is hosting a webinar in association with Urban Airship, entitled How Consumers Want to Use Mobile Wallet: The Growing Opportunity for

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Mobile Wallet

Mobile Wallets at Tipping Point of Adoption

Mobile wallets are approaching a tipping point in the UK, with the majority of consumers having used one, and most wanting to use it more, according to a new report

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Mobile Wallet

US Retailers Joint Venture MCX Closes Mobile Wallet Beta

CurrentC, the mobile payment service developed by US merchant alliance MCX, is ending its beta test and postponing future releases, seemingly folding in the face of competition from the likes of Apple Pay. The

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Mobile Wallet

Veoo Rolls Out Platform to Deliver Offers Into Mobile Wallets

Messaging firm Veoo has launched a platform for brands to deliver coupons, tickets and loyalty cards into mobile wallets on iOS and Android. The platform is powered by US firm Vibes,

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Mobile Wallet

Banks Risk Disintermediation Over Mobile Wallets, Forrester Warns

The rising use of and interest in digital wallets should be causing the banks serious cause for concern, according to the latest research on the state of digital wallets from

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Video Interviews

Talking Mobile with Jamil Gaith, Co-Founder & CEO @ Mobile Arts

Peggy Anne Salz sits down with Mobile Arts Co-Founder and CEO, Jamil Gaith at Mobile World Congress 2024 to discuss data advertising, subscriptions and the importance of analytics.

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Talking Mobile with Adjust’s SVP of Global Revenue, Ender Ozcan

Peggy Anne Salz sits down with Adjust‘s SVP of Global Revenue, Ender Ozcan at Mobile World Congress 2024 to discuss the importance of “relevancy”, reliable data and personalisation.

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Talking Mobile with mParticle’s SVP Global Revenue, Rob Murphy

Peggy Anne Salz sits down with mParticle‘s SVP of Global Revenue, Rob Murphy at Mobile World Congress 2024 to discuss infusing humanity into marketing, the impact of AI on the industry and “turning

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Talking Mobile with mParticle’s VP, International Customer Success, Matt Monks

Peggy Anne Salz sits down with mParticle‘s VP, International Customer Success, Matt Monks at Mobile World Congress 2024 to discuss engaging with first-party data, personalisation and the importance of using data in

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Talking Mobile with Digital Turbine

Peggy Anne Salz sits down with Digital Turbine‘s RVP, Head of Performance EMEA, Ryan Cook, at Mobile World Congress 2024 to discuss on device solutions, user acquisition and navigating the

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Talking Mobile with France Télévisions

Peggy Anne Salz sits down with France Télévisions‘ Head of Responsible CRM, Anaïs Flores, at Mobile World Congress 2024, to discuss data-driven decisions, engagement strategies and content diversity.

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Talking Mobile with ConsultMyApp

David Murphy discusses how acquisition and engagement combine to deliver sustainable growth for apps with Mike Rhodes, CEO and Founder of ConsultMyApp.

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Talking Mobile App Maturity with Airship

David Murphy talks to Airship Senior Strategy Consultant, Monica Lawson, about the companys Mobile App Experience Maturity Assessment tool

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Talking Mobile with Yodel Mobile

David Murphy takes a deep dive into app marketing with Mick Rigby, Founder and CEO of Yodel Mobile

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Socially-responsible social media

Sue Fennessy, Founder and CEO of WeAre8, tells David Murphy how the social network is trying to give something back to the people on it, and to the planet

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Resources

Unlock New App Growth with OEM Advertising: Discover REPLUG’s Expert Guide

As mobile app marketing evolves, staying ahead means exploring innovative channels that combine extensive reach, precision targeting, and cost-efficiency. Learn about OEM advertising—a powerful alternative to traditional methods. While paid

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Launch of the Sustainable Growth Handbook: The New Blueprint for Mobile App Growth

Building mobile’s unstoppable flywheel of acquisition, product and engagement. The mobile app industry is at a turning point, grappling with the challenges of sustainable and profitable growth in a highly

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The role of creative and relevance in driving attention to TV advertising

Addressable TV presents brands with a great opportunity to harness the power of TV advertising, but with more efficiency and precision targeting than traditional TV advertising. And research conducted by Finecast has

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Snapchat celebrates 2023 Women’s World Cup with AR Lenses and creative tools

A report on Snapchat celebrating the 2023 Women’s World Cup with AR Lenses and creative tools

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The targeting power of Addressable TV

In this Whitepaper, Joel Wilkinson, Senior Director, Brand Solutions at Finecast explains how Addressable TV can be used to target audiences with great precision and at great scale

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Addressable TV Explained

This Whitepaper from Finecast tells you all you need to know about Addressable TV

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No more mobile marketing – is app marketing dead as everything becomes digital marketing?  

Andre Kempe, Founder at performance marketing agency Admiral Media, argues that as app and web ecosystems are moving closer, it’s more important than ever to have a unified digital marketing approach across channels, devices, and platforms

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2021 Mobile Marketing Predictions

In 2020, the Covid-19 pandemic accelerated the digital transformation that was already taking place. Some of these shifts will continue for years to come. How will brands continue to support

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2020 Gartner Magic Quadrant for Mobile Marketing Platforms

A report on Gartners 2020 Magic Quadrant for Mobile Marketing Platforms, in which MoEngage is named as a

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Download your copy of the Mobile Finance Report 2020 today

A report on the publication of the Mobile Finance Report 2020 from Adjust and Apptopia

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