Mobile Web

Yahoo updates email offering with rejuvenated mobile web experience

Oaths Yahoo Mail platform is getting a mobile-focused facelift, with an updated mobile web experience and a new app optimised for entry-level Android Go phones. The improved mobile web version

Mobile Web

Hobbycraft launches mobile site with all the features youd expect from an app

Hobbycraft, a UK arts and crafts retailer with over 90 stores nationwide, has launched a new mobile site which works like an app to provide ‘a frictionless shopping journey’ for

Mobile Web

Universal Pictures works with OmniVirt to create AR Pitch Perfect 3 ads

Universal Pictures has teamed up with 360° VR and AR advertising technology company OmniVirt to create an AR ad experience promoting the launch of Pitch Perfect 3. The AR experience,

Mobile Web

Debenhams launches app-like mobile shopping site

UK department store chain Debenhams has launched a new mobile site in order to strengthen its multichannel offering by pairing mobile app features with the reach of the web. The

Mobile Web

Google Launches AMP Lite

Google has launched a faster-loading version of its Accelerated Mobile Pages (AMP) solution called AMP Lite, for slower networks and devices with limited memory. By optimising images and external fonts,

Mobile Web

Netmums Gives Birth to Mobile-first Redesign

UK parenting site Netmums has launched a major mobile-first UX redesign. The redesign is intended to highlight Netmums’ four key pillars of content – chat, local, reviews and parenting – through the

Mobile Web

Could Googles Interstitial Ad Rules be Mobilegeddon All Over Again?

Google has announced that it be introducing a new rule to its search ranking algorithm in January 2017, which will downgrade sites which hit users with intrusive interstitials in its

Mobile Web

Uber Moves from App to Mobile Site in India

Uber has introduced a mobile site,, for customers in India. The idea is to make its taxi service accessible to customers in the emerging market who might not be able

Mobile Web

Taboola Acquires ConvertMedia for Nearly $100m, to Boost Video Efforts

Content discovery network Taboola – known for its you may like sponsored links, which appear on the bottom of many webpages – has acquired outstream video ad platform ConvertMedia. The size of the

Mobile Web

In-app Revenue 13x Higher than Mobile Web Ads

In-app ads are more than 13 times as valuable as mobile web ads, according to an Opera Mediaworks study. While the two produce a comparable volume of impressions, apps produce more than

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