Moore Stephens

Martech: 2019 and beyond – insights into the global martech market

The global marketing technology market is now worth $99.9bn (£76.8bn), and continues to grow exponentially. Brands expect to keep increasing their investment in martech, especially in Europe, where two thirds

Moore Stephens

Martech market approaches $100bn – and its still growing

Moore Stephens, along with WARC, the worldwide authority on advertising and media effectiveness, have valued the global marketing technology market at an estimated $99.9bn (£76bn). The study, carried out amongst

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